IN ZONE Brands Teams Up With Warner Bros. Consumer Products To Introduce Baby Bugs, Baby Daffy And Baby Lola Bunny Fruit Punch

(October 1, 2003 - Atlanta, GA) - IN ZONE Brands, Inc., creator of the interactive beverage category and maker of TummyTickler® 100% real fruit juices joins forces with Warner Bros. Consumer Products to introduce Baby Looney Tunes™ “Fruit Punch,” featuring the Baby Bugs, Baby Daffy and Baby Lola Bunny characters, to the TummyTickler® line-up. TummyTicklers are 100% real fruit juices packaged in leak proof, dishwasher safe, collectible plastic bottles developed for toddlers. TummyTickler juices are all natural with no added preservatives or color. Each eight-ounce TummyTickler bottle is shaped with a tummy-like curve for an easier grip by younger hands, and topped with a character-shaped, leak-proof sipping valve. Available for $2.69 per bottle, the Baby Looney Tunes TummyTickler bottles also features a fun “follow the leader” game on the back panel. “We’ve had great success with our Looney Tunes BellyWashers 100% vitamin-c drinks featuring the ‘grownup’ Bugs, Tweety, Sylvester and Taz,” says Jim Scott, CEO of IN ZONE Brands, Inc. “We’re excited to give toddlers and their caretakers a new way to experience the Baby Looney Tunes characters with these fun fruit juices.” “Our partnership with IN ZONE Brands has been a successful one, for all of our properties, across the board,” said Dave Hedrick, Vice President of Promotional Marketing and Branded Foods for Warner Bros. Consumer Products. “We are excited to continue working with them and look forward to bringing our characters to a younger generation with the addition of the Baby Looney Tunes to the TummyTickler line. We know that this new line will give toddlers a chance to see our characters come to life in a colorful and dynamic way.” Introduced nationally at retail in early 2003, the TummyTickler brand encompasses a growing line of toddlers’ favorite characters. About TummyTickler® TummyTickler juices are 100% juice, 100% vitamin-c interactive beverages in spill-proof, collectible, refillable 8 oz plastic bottles featuring young children’s favorite characters including Peanuts, Barney®, Scholastic’s Clifford the Big Red Dog™, The Land Before Time™, Sesame Street®, Dragon Tales, Bob the Builder and Baby Looney Tunes. Each TummyTickler label features a fun, educational game for toddlers, which can also be played with added interactivity on the TummyTickler.com web site. TummyTickler is a trademark of IN ZONE Brands, Inc., one of the fastest growing private companies in Atlanta. For more information, visit www.inzonebrands.com, www.tummytickler.com or call 877-875-8443. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. # # #