We Can Be Heroes Campaign Launches Text 2 Give Effort at WonderCon

(March 9, 2012 – Burbank, CA) – We Can Be Heroes (www.WeCanBeHeroes.org), DC Entertainment’s cause campaign to raise awareness and funds for the hunger crisis in the Horn of Africa, is launching its text 2 give effort at WonderCon 2012. Fans at WonderCon and beyond will have multiple opportunities to donate to the campaign by texting “HEROES” to 80888 to contribute crucially needed funds directly from their phones. DC Entertainment will match up to $1 million in total donations. Attendees will also have access to interactive exhibits to learn more about the campaign and how to get involved. We Can Be Heroes at WonderCon highlights include:

• Interactive green screen where attendees can have their campaign superhero picture taken and uploaded to the We Can Be Heroes website
• Giveaway of We Can Be Heroes posters signed by Jim Lee and Geoff Johns at convention announcements and via “Con Away From Con” social media posts

The Horn of Africa is in the midst of the worst hunger crisis in over 60 years. With over 9 million in need of immediate assistance, We Can Be Heroes is the first and largest corporate commitment made to the Horn since the crisis was declared in July 2011. DC Entertainment and Warner Bros. are using their global distribution networks to raise funds and awareness of the crisis. Launching the text 2 give effort at WonderCon, one of the country's best comics and pop culture conventions, leverages DC Entertainment’s fan base to engage in the campaign and spread the word. We Can Be Heroes spokespersons will be onsite at WonderCon for interviews and comment on the campaign efforts on March 16-18, 2012 at the Anaheim Convention Center, Anaheim, CA – Booth 501. About We Can Be Heroes:
We Can Be Heroes (www.WeCanBeHeroes.org) is a giving campaign designed to raise awareness and funds for the hunger crisis in the Horn of Africa. Using the iconic Justice League characters from DC Entertainment, We Can Be Heroes aims to raise substantial funds for three humanitarian aid organizations working in Africa: Save the Children, International Rescue Committee, and Mercy Corps. DC Entertainment will match donations up to $1 million in total donations, and 50% of the purchase price from We Can Be Heroes products will go directly to saving lives. Learn more, donate and get involved at www.WeCanBeHeroes.org. ###