WBTVG’s “Bethenny” Sold to Fox Television Stations for Nationwide Launch Next Year
(September 24, 2012 – New York, NY) – FOX Television Stations will launch Warner Bros. Television Group’s “Bethenny” in 2013, following a successful six-week test last summer on select FOX-owned stations, announced Frank Cicha, Senior Vice President of Programming, FOX Television Stations, and Ken Werner, President, Warner Bros. Domestic Television Distribution.
In making the announcement, Cicha stated, “This is what can happen if you put something different in daytime - the ratings prove it. Throughout this test, the Bethenny program pushed boundaries, overhauling traditional talk topics with an energy and freshness we haven’t seen in a long time. Congrats to Bethenny Frankel and the entire Warner Bros. team for playing like winners on this one.”
This one-hour daily talk show, hosted by Bethenny Frankel and executive produced by Bethenny and Ellen DeGeneres, debuted in June 2012 for a six-week test on FOX-owned stations in New York (WNYW), Los Angeles (KTTV), Philadelphia (WTXF), Dallas (KDFW), Phoenix (KSAZ) and Minneapolis (KMSP). Across all six markets, the show improved on May 2012 time periods by +80% in W25-54 and +100% in A25-54, and ranging from +22% in Philadelphia to a +100% in Dallas to a high of +250% in Los Angeles. After being sold to FOX Television Stations, “Bethenny” will now be offered to stations in remaining markets nationwide for a national syndication launch in 2013.
“Bethenny” will debut on 17 FOX-owned stations, including, New York (WNYW), Los Angeles (KTTV), Chicago (WFLD), Philadelphia (WTXF), Dallas (KDFW), Boston (WFXT), Atlanta (WAGA), D.C. (WTTG), Houston (KRIV), Detroit (WJBK), Phoenix (KSAZ), Tampa (WTVT), Minneapolis (KMSP), Orlando (WOFL), Memphis (WHBQ), Austin (KTBC) and Ocala (WOGX).
“This summer’s test proves Bethenny has a distinctive unique appeal that woman flock to. No matter the time period or city, with no off air support, and in the middle of the summer, daytime viewers made Bethenny Frankel appointment TV. We always believed that Bethenny had the talent, popularity and credibility with daytime viewers to become appointment television and are thrilled to be bringing her to therest of the country,” said Ken Werner, President, Warner Bros. Domestic Television Distribution.
Hilary Estey McLoughlin, President, Telepictures Productions, added, “Bethenny was born to do this. She has such a distinctive point of view and is so real, honest, funny and relatable and her life and professional experience offer a great foundation for the talk show. She has rabid fans who can't get enough of her and they showed up this summer for the test and will follow her anywhere. Bethenny will continue to connect with the daytime audience with a positive, fun, inspirational, informational and entertaining talk show.”
Added Bethenny, “I am so excited for this next adventure. Hosting a talk show this summer and connecting with women every day made me realize that I have found my true passion. My heartfelt thanks go out to my dedicated fans who tuned in and helped make this great opportunity happen. This show will be for us. I am truly grateful for Fox's support of the show as well as Warner Bros.' and Telepictures' belief in me. I can't wait to get started!”
The program features Bethenny’s no-nonsense perspective on everything from pop culture and current events to relationships, beauty, fitness and lifestyle segments. It’s an honest, informative and entertaining destination, where daytime viewers can learn, laugh and get inspired.
“Bethenny” will be produced by Telepictures Productions and A Very Good Production, Ellen DeGeneres’ production company.
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