Warner Home Video And NFL Films Hire Activa Global Sports And Entertainment To Create Custom Tailored DVD Programs For NFL Sponsors

(June 29, 2009 – Burbank, CA) – Warner Home Video and NFL Films announced they have appointed sponsorship firm Activa Global Sports and Entertainment as the exclusive agency for all NFL DVD premium promotions, including custom content and existing DVD content. Activa Global Sports and Entertainment’s dedicated team will work with league partners to develop custom content and retail product tailored to sponsors’ marketing objectives. “NFL Films is excited to be represented by Activa Global Sports and Entertainment, a first-class organization who will help us provide both NFL sponsors and licensees with cutting-edge premiums showcasing our extensive library of content,” said Barry Wolper, Chief Financial Officer, NFL Films. “We chose to hire Activa Sports and Entertainment because of their extensive experience developing and activating sponsorship programs as well as their insight into the kinds of marketing and promotional programs that resonate with sports fans,” said Jeff Brown, Executive Vice President and General Manager, Non-Theatrical Franchise, Warner Home Video. Activa Global Sports and Entertainment has been a respected NFL licensee for more than seven years and is an established leader in developing innovative promotions, premiums and quality NFL collectibles. About Warner Home Video With operations in 90 international territories Warner Home Video, a Warner Bros. Entertainment Company, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video's film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Video and New Line Home Entertainment. About NFL Films Since 1965, NFL FILMS has revolutionized the way America watches football and set the standard in sports filmmaking. Exclusive all-access sound, stunning cinematography, stirring orchestral music and poignant storytelling are the trademarks of NFL FILMS. Winner of 97 Emmy awards, the 44-year-old production division of the National Football League is widely recognized as the most honored filmmaker in sports. For more information, log onto www.NFLFILMS.com. # # #