Warner Bros. Studio Store Fetes “Fraturday”

(September 1, 2000 – Burbank, CA) – Warner Bros. Studio Store is set to celebrate the newest day on Kids’ WB!’s weekday schedule, “Fraturday” (formerly known as Friday), with a nationwide promotion, on Friday, September 8, from 6-8 p.m., and Saturday, September 9, from 2-4 p.m. The promotion will feature the new animated comedy series “Generation O!” on Studio Store videowalls and highlight the new Kids’ WB! programming block, which kicks off the weekend on Fridays this fall. “Generation O!” features Molly O!, the lead singer of international pop sensation Generation O!, the only band in the top-10 with an eight-year-old singer and a kangaroo for a drummer. During the promotion, at Warner Bros. Studio Stores, kids under the age of 14 can get a set of temporary tattoos featuring some of their favorite characters on the Kids’ WB! as well as a specially-designed, exclusive “Fraturday” door hanger, featuring “Jackie Chan Adventures” and “Generation O!,” for their locker or room. Both items are free while supplies last. Studio Store videowalls will also feature special programming from other exciting Kids’ WB! shows like “Jackie Chan Adventures,” “X-Men: Evolution,” “Static Shock,” “Cardcaptors,” “Max Steel” and “Batman Beyond.” Warner Bros. Consumer Products, a division of Warner Bros., a Time Warner Entertainment Company, L.P., is one of the leading and most diversified licensing and retail merchandising organizations which includes a vast library of intellectual properties and the Warner Bros. Studio Stores, including wbstore.com, its e-commerce Web site. With over 3,700 licensees, Warner Bros. Consumer Products licenses the rights to names, likenesses and logos for a variety of entertainment properties, categories, and Warner Bros. icons that include Looney Tunes, Batman, Superman, Scooby-Doo, The Wizard of Oz, Friends, ER, and its newest member, Harry Potter. # # #