Warner Bros. Pictures Scores Multi-Million Dollar Promotional Partnerships For The Highly Anticipated Summer Comedy “Cats & Dogs”

(June 27, 2001 – Burbank, CA) – Warner Bros. Pictures’ President of Domestic Marketing, Brad Ball, announced today a comprehensive multi-million dollar promotional campaign in support of the Studio’s highly anticipated July 4th release, “Cats & Dogs.” The campaign utilizes advertising tie-ins and sponsored promotional opportunities both within and outside of the AOL Time Warner corporate family. The high-profile promotional partners participating in the “Cats & Dogs” campaign include retail giant PetSmart, Kodak, leading cable companies Cartoon Network, Turner Networks and Animal Planet, television network The WB, children’s television programming leader Kids’ WB!, Entertainment Weekly, the Newspaper Association of America, Six Flags theme parks and Snap-It. The more than 500 PetSmart stores across the country are sponsoring a “Cats & Dogs”-themed sweepstakes, with major point-of-sale displays plus two weekends of Kodak-sponsored photo opportunities. The campaign involves PetSmart charity Paws for Pets, which raises funds and awareness for the plight of homeless animals, and to which the Studio will be making a cash donation. In addition to sponsoring “Cats & Dogs” Kiddie Trays for theater concessions, Kodak is offering, for a limited time, a $5.00 coupon towards admission to “Cats & Dogs” for each roll of film processed by Kodak at K-Mart stores nationwide. In an unprecedented three-week promotion, Cartoon Network is highlighting the film with an extensive on-air campaign including sweepstakes spots, trailers, billboards and customized programming. Their online campaign includes a customized contest page, a “Cats & Dogs” poll, character profiles, banners and buttons, and a link to the film’s official web site. On-air promos will direct viewers to log onto cartoonnetwork.com for a chance to win a grand prize trip to Los Angeles or one of 150 additional “Cats & Dogs” prize packs. Turner Network Sales, a division of Turner Broadcasting, is conducting local promotions with 55 cable operators in 45 markets across the country on behalf of “Cats & Dogs.” Beginning June 28 and continuing through the film’s July 4th release, Animal Planet will air numerous customized “Cats & Dogs” tune-ins, bumpers and vignettes as well as a 2-minute trailer during specially scheduled programming that features, appropriately, “Planet’s Funniest Animals.” Airing on The WB during its July 3rd evening broadcast of the film “A Little Princess” will be a four-minute exclusive clip from “Cats & Dogs.” Kids’ WB!, the #1 broadcast network in children’s programming, is conducting an online poll inviting viewers to cast their support for either feline or canine, and will create a special pet-themed programming block for broadcast on Sunday, June 30. Entertainment Weekly is conducting a consumer screening program supported by an in-book announcement, an online entry form and an e-mail campaign to EW.com subscribers. Two different “Cats & Dogs” ads appearing in over 90 percent of U.S. and Canadian newspapers during June and July will champion the benefits of reading, as part of the Newspaper Association of America’s ongoing efforts to promote literacy. Six Flags Theme Parks in 15 domestic markets is featuring the “Cats & Dogs” trailer and special vignette in all cue lines. Snap-It, in partnership with Wal*Mart stores, is helping celebrate the upcoming release in select Wal*Marts locations throughout the U.S. with kiosks in which customers can photograph themselves digitally with characters from “Cats & Dogs,” while a video screen plays clips from the film. “The overwhelming enthusiasm for ‘Cats & Dogs’ has provided us with a number of exciting promotional partnership opportunities for the film,” Ball stated. “We are pleased to be joining our efforts with such outstanding companies on a truly far-reaching and dynamic campaign.” “Cats & Dogs,” a comedic action-adventure that mixes live action with cutting-edge CGI and animatronic effects, uncovers the truth about the high-tech, secret war being waged in neighborhoods everywhere that humans aren’t even aware of: an eternal struggle between the two great armies of Cats and Dogs. Warner Bros. Pictures presents, in association with Village Roadshow Pictures and NPV Entertainment, a Mad Chance/Zide/Perry Production, “Cats & Dogs,” starring Jeff Goldblum, Elizabeth Perkins and Alexander Pollock, and featuring the voices of Tobey Maguire, Alec Baldwin, Sean Hayes, Susan Sarandon, Joe Pantoliano, Michael Clarke Duncan, Jon Lovitz and Charlton Heston. Directed by Lawrence Guterman and written by John Requa & Glenn Ficarra, the film is produced by Andrew Lazar, Chris deFaria, Warren Zide and Craig Perry. Executive producers are Bruce Berman, Chris Bender and J.C. Spink. Music is by John Debney. The editors are Michael Stevenson, A.C.E. and Rick W. Finney; production designer is James Bissell; and director of photography is Julio Macat. “Cats & Dogs” will be distributed worldwide by Warner Bros. Pictures, an AOL Time Warner Company, and in select territories by Village Roadshow Pictures. www.catsanddogsmovie.com AOL Keyword: Cats and Dogs. This film has been rated PG by the Motion Picture Association of America for “animal action and humor.” # # #