Warner Bros. Online And AmericanGreetings.com Join Forces To Create Multi-Tiered Marketing Program

(February 28, 2001 - Burbank, CA and Cleveland, OH) - Warner Bros. Online (WBOL), one of the Web’s most-trafficked entertainment studio sites, and AmericanGreetings.com (AOL Keyword: AG), the Internet’s top-ranked online greetings site, have formed a multi-tiered marketing and licensing program, which was unveiled today by Kevin Tsujihara, Executive Vice President, New Media, Warner Bros. and Josef Mandelbaum, Chief Executive Officer, AmericanGreetings.com. This multi-year, multi-tiered digital licensing arrangement represents the most extensive deal of its type for WBOL and will benefit both companies on many levels, while providing consumers a unique electronic greetings opportunity and WBOL advertisers unprecedented demographic targeting. The program’s first phase, “wbwebcards,” exclusive online greetings featuring selected Warner Bros. characters, (available at www.warnerbros.com), launches today, with WBOL utilizing AmericanGreetings.com’s state-of-the-art delivery system for online greetings. AmericanGreetings.com will, in turn, license select Warner Bros. brands for use on AmericanGreetings.com and the AOL Greetings site, which they also manage. Using AmericanGreetings.com’s advanced technologies, WBOL’s advertisers will be better able to target their efforts, with the ability to select their audience by category and/or demographic, with no wasted impressions. This cross-promotion affords advertisers access across WBOL’s network of more than 150 sites with upward of 4.5 million unique monthly visitors. Additionally, AmericanGreetings.com’s eAgents newsletter technology will allow advertisers to deliver messages directly to registered visitors of Warner Bros.’ highly popular online entertainment properties. Newsletter, licensing and marketing elements of the program will be launched over the next 60 days. “Warner Bros.’ world-class entertainment brands and AmericanGreetings.com’s superlative online technologies are a natural match,” said Tsujihara. “To have AmericanGreetings.com as our partner showcases the value of our digital properties--and with wbwebcards and the newsletter component, we’ll be able to add yet another dimension to the palette of digital marketing tools that Warner Bros. Online already offers its clients.” “This agreement showcases the numerous ways we create value by harnessing the power of entertainment for personal expression, including pinpoint targeting, contextual advertising and viral marketing, as well as daily personalized content delivery and other direct response products,” said Mandelbaum. “Adding unique content from Warner Bros. and drawing on our successful relationship with AOL and its huge online reach creates a powerhouse triangle for AmericanGreetings.com and our other partners.” Warner Bros. Online (www.warnerbros.com and AOL Keyword: Warner Bros.) is a preeminent Internet entertainment destination, offering the best of what the best have to offer. Warner Bros. Online provides original, innovative programming (from live concerts featuring top acts to cutting-edge short-form originals) and serves as an exclusive entry point into, and as the official aggregator of, all things Warner Bros. Highlighting the Warner Bros. Online experience is exclusive original content from every corner of Warner Bros., including properties from award-winning hit makers from in front of and behind the cameras at Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Animation, Telepictures Productions and DC Comics, as well as content from the brightest, most creative Internet talent working today. The site also offers sneak peeks, proprietary images (still and video), contests, interactive fan opportunities, fan pages and unique communities related to branded entertainment. AmericanGreetings.com (www.AmericanGreetings.com and AOL Keyword: AG), is the web’s leading personal expression company. Through partnerships with AOL, AIM, ICQ and Yahoo, and its acquisition of Egreetings.com, AmericanGreetings.com reaches 80% of all web users and consistently ranks among the top 15 web sites, attracting 12.8 million unique monthly visitors (Nielsen/Netratings, December 2000). In addition to providing the most free greetings on the web at its flagship greetings hub, AmericanGreetings.com provides users with its free eAgents newsletter service. Featuring content from the leading brands on the Internet, eAgents is the personalized daily newspaper the Internet always promised, but never delivered until now. AmericanGreetings.com is a subsidiary of American Greetings Corporation (NYSE: AM), the world’s largest publicly held creator, manufacturer and distributor of greeting cards and social expression products. # # #