Warner Bros. International Television Distribution Licenses “Harry Potter And The Half-Blood Prince” And A Number Of Other Blockbuster Feature Films To ITV
(November 29, 2011 – London, UK and Burbank, CA) – ITV has acquired the free-to-air broadcast rights of box office sensation “Harry Potter and the Half-Blood Prince” and a number of other hit Warner Bros. movies, it was announced today by Jeffrey R. Schlesinger, President, Warner Bros. International Television Distribution and Angela Jain, Director of Digital Channels and Acquisitions, ITV.
In addition to the broadcast premiere of the sixth Harry Potter film, the multi-year deal provides ITV with a host of titles from Warner Bros.’ world-leading film portfolio including recent titles “300,” “I am Legend” and “Body of Lies,” in addition to renewed licenses for many of Warner Bros.’ stand out library movies such as The Matrix trilogy, “Troy,” “Mystic River” and the two Scooby Doo feature films, “Scooby Doo” and “Scooby Doo 2: Monsters Unleashed.”
For the last six years, ITV has been the home of the Harry Potter films and during that time the commercial broadcaster has enhanced the Harry Potter experience by producing five “Harry Potter: Behind the Magic” TV specials hosted by Ben Shephard, along with the “50 Greatest Harry Potter Moments” show.
Jeffrey R. Schlesinger, President, Warner Bros. International Television Distribution today said, “Given the successful association we’ve enjoyed with Harry Potter and ITV over the last six years, it’s fitting that the free-to-air broadcast premiere of ‘Harry Potter and the Half-Blood Prince’ is on ITV. ITV has been a great supporter of the films produced by the studio over the years and this deal once again illustrates the continuing value of top quality feature films to broadcast networks.”
Angela Jain, Director of Digital Channels and Acquisitions, ITV, added, “We’re thrilled to add ‘Harry Potter and the Half Blood Prince’ and a host of other feature films from Warner Bros. to our film collection. It’s further evidence of our commitment to delivering arguably some of the best Hollywood movies to our viewers.”
About Warner Bros. International Television Distribution:
Warner Bros. International Television Distribution is one of the world’s largest distributors of feature films, television programs and animation to the international television marketplace (broadcast, pay cable, basic cable, satellite, pay-per-view, video-on-demand, digital platforms, etc.). It licenses some 50,000 hours of programming (including more than 6,000 features and 70+ current series), dubbed or subtitled in more than 40 languages, to telecasters and cablecasters in more than 175 countries. For more information, please log on to www.wbitv.com.
About “Harry Potter and the Half-Blood Prince”:
Directed by David Yates from a screenplay by Steve Kloves and based upon the novel by J.K. Rowling, “Harry Potter and the Half-Blood Prince” sees the Death Eaters wreaking havoc in both the Muggle and wizarding worlds and Hogwarts is no longer the safe haven it once was. The movie made cinema history when it opened in the UK in July 2009. It smashed the then record for the biggest five day opening weekend and went on to gross £50,723,508 at the UK box office.###