Warner Bros. Entertaindom Launches "15 Seconds Of Fame" - Rick Rockwell And Joey Buttafuoco Host New Online Showcase

(August 2, 2000 – Glendale, CA) - "Everyone will be famous for 15 minutes," predicted Andy Warhol - but today Warner Bros. Entertaindom is streamlining that prediction for the Web's short attention span viewers. Entertaindom.com's new online showcase "15 SECONDS OF FAME" will feature byte-sized videotaped submissions from aspiring Web celebrities from all over the world, supported by how-to-do-it advice from celebrity hosts Rick ("Who Wants to Marry a Multimillionaire") Rockwell, and Joey Buttafuoco (Woody Allen's "Celebrity"). Entertaindom.com will digitize the user-generated Webcam footage and upload it on the Web for all to see, with the aspiring celebrities' names in lights next to the winning clips at http://www.entertaindom.com. Anyone can get their chance for "15 seconds of fame" by submitting comic bits, original songs, beatnik poetry, practical jokes, kung fu moves, belly-dancing, animal tricks, or whatever it takes get noticed -- the only prerequisite is that each entry tally 15 Seconds or less. Users will vote on daily submissions (featured on the site as Entertaindom "Stars of the Day"). Monthly winners will receive a digital video camera from eTown.com and the chance to appear in an advertisement in PEOPLE magazine, while grand prizewinners will receive 15,000.00 in cash. "To get discovered in Hollywood, you used to go to Schwab's Pharmacy," said Kevin Tsujihara, EVP of New Media, Warner Bros, "but today more and more people are going to the Internet to get noticed. We hope that '15 SECONDS OF FAME' will help lead the way in showing how user-generated content is an exciting and critical pillar of the online creative process." About Entertaindom.com Entertaindom.com is one of the preeminent original entertainment networks on the Web, embracing cutting-edge short-form entertainment, live concerts, entertainment news, information, services, fan pages, community, and ecommerce relating to branded entertainment, accessible at http://www.entertaindom.com. For more information, please call Harry Medved or (harry@wb.com) at 818-977-3011. # # #