Warner Bros. Domestic Television Distribution Has Renewed “The Ellen Degeneres Show” On Stations Representing Over 99% Of The Country For Fall 2011, With Sales To ABC, CBS And NBC Affiliates Covering 95% Of The U.S.
(July 7, 2010 – Burbank, CA) – After only four months in the marketplace following the announcement earlier this year that “The Ellen DeGeneres Show”
• Sales to traditional affiliated stations (ABC, CBS and NBC affiliates) represent 95% of the country
• “Ellen” has been cleared in early fringe time periods for 2011–2012 in:
• In addition to previously renewing “Ellen” with the 10 stations of the NBC Local Media Division, WBDTD has sold the show to stations from the following groups: Hearst Television (on 13 of its stations), Gannett Broadcasting (on 12 of its stations), Scripps Television Station Group, Belo Corp., Local TV, Media General, Raycom Media, Cox Media, Gray Television, Freedom Communications and ComCorp, among many others. The “Ellen” renewal campaign followed the publication of two separate, independently commissioned and conducted studies by leading industry market research firms SmithGeiger and Frank N. Magid Associates. Ken Werner added, “SmithGeiger and Magid released research to their clients that stated that ‘Ellen’ is the single-best choice for stations – in the minds of daytime television viewers – to be their early fringe anchor. As we met with our clients, it became clear that these TV stations had come to the same conclusion, selecting ‘Ellen’ to be their cornerstone program, securing their future for years to come.” In the show’s seventh season, “Ellen” ranked as the #2 talk program in all of syndication among the key talk demographic of Women 25–54, following only “Oprah.” The series’ Household rating is up +10%, its Women 25–54 up +14%, its Women 18–49 up +8% and its Women 18–34 up +20%. (Source: Live + SD AA Ratings, Premiere–06/21/09 vs. Premiere–06/20/10) For the recent May 2010 sweep, “Ellen” also ranked as the #2 talk show in syndication among the key talk demo of Women 25–54, again only behind “The Oprah Winfrey Show,” outperforming its nearest competitor by +27% in rating. (Source: Nielsen WRAP Sweeps May 2010 All Market Weighted Average) “The Ellen DeGeneres Show” recently won the 2010 Daytime Entertainment Emmy® Award for Outstanding Talk Show/Entertainment, the fifth time that the show has received this honor and the 31st Daytime Emmy in its history. “Ellen” also won the 2010 People’s Choice Award for Favorite Talk Show. About “The Ellen DeGeneres Show” “The Ellen DeGeneres Show” is the only talk show in the history of the Daytime Entertainment Emmy® Awards to win four consecutive awards for Outstanding Talk Show in its first four seasons (2004–2007), and it also won the Outstanding Talk Show Host Emmy® for four years in a row (2005–2008). “Ellen” also won Outstanding Talk Show/Entertainment at the 2010 Awards. “Ellen” has now earned a total of 31 Daytime Emmys® in its first seven complete seasons on the air. Originating from a state of the art digital production facility on the Warner Bros. Studios lot in Burbank, Calif., “The Ellen DeGeneres Show” is produced by A Very Good Production and WAD Productions, Inc. in association with Telepictures Productions, and is distributed by Warner Bros. Domestic Television Distribution. DeGeneres, Mary Connelly, Ed Glavin, Andy Lassner and Jim Paratore are the executive producers. For more information, please log on to www.ellentv.com and become a fan on Facebook at www.facebook.com/ellentv .
About Warner Bros. Domestic Television Distribution
Warner Bros. Domestic Television Distribution (WBDTD) is one of the leading suppliers of entertainment programming to the domestic television marketplace, distributing first-run syndicated series, off-network television programs and theatrical motion pictures to local broadcast television stations, as well as to pay, cable, satellite and broadcast networks throughout the U.S. WBDTD handles the domestic distribution of television series produced by Warner Bros. Television, Telepictures Productions, Warner Bros. Animation and Warner Horizon Television; selected HBO Independent Productions and the Lorimar Television library; current feature films from Warner Bros. Pictures; and the Studio’s unmatched motion picture library. For more information about WBDTD and its programming, please log on to www.wbdtd.com ###
• Sales to traditional affiliated stations (ABC, CBS and NBC affiliates) represent 95% of the country
• “Ellen” has been cleared in early fringe time periods for 2011–2012 in:
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18 of the top 20 markets
45 of the top 50
88 of the top 100
• In addition to previously renewing “Ellen” with the 10 stations of the NBC Local Media Division, WBDTD has sold the show to stations from the following groups: Hearst Television (on 13 of its stations), Gannett Broadcasting (on 12 of its stations), Scripps Television Station Group, Belo Corp., Local TV, Media General, Raycom Media, Cox Media, Gray Television, Freedom Communications and ComCorp, among many others. The “Ellen” renewal campaign followed the publication of two separate, independently commissioned and conducted studies by leading industry market research firms SmithGeiger and Frank N. Magid Associates. Ken Werner added, “SmithGeiger and Magid released research to their clients that stated that ‘Ellen’ is the single-best choice for stations – in the minds of daytime television viewers – to be their early fringe anchor. As we met with our clients, it became clear that these TV stations had come to the same conclusion, selecting ‘Ellen’ to be their cornerstone program, securing their future for years to come.” In the show’s seventh season, “Ellen” ranked as the #2 talk program in all of syndication among the key talk demographic of Women 25–54, following only “Oprah.” The series’ Household rating is up +10%, its Women 25–54 up +14%, its Women 18–49 up +8% and its Women 18–34 up +20%. (Source: Live + SD AA Ratings, Premiere–06/21/09 vs. Premiere–06/20/10) For the recent May 2010 sweep, “Ellen” also ranked as the #2 talk show in syndication among the key talk demo of Women 25–54, again only behind “The Oprah Winfrey Show,” outperforming its nearest competitor by +27% in rating. (Source: Nielsen WRAP Sweeps May 2010 All Market Weighted Average) “The Ellen DeGeneres Show” recently won the 2010 Daytime Entertainment Emmy® Award for Outstanding Talk Show/Entertainment, the fifth time that the show has received this honor and the 31st Daytime Emmy in its history. “Ellen” also won the 2010 People’s Choice Award for Favorite Talk Show. About “The Ellen DeGeneres Show” “The Ellen DeGeneres Show” is the only talk show in the history of the Daytime Entertainment Emmy® Awards to win four consecutive awards for Outstanding Talk Show in its first four seasons (2004–2007), and it also won the Outstanding Talk Show Host Emmy® for four years in a row (2005–2008). “Ellen” also won Outstanding Talk Show/Entertainment at the 2010 Awards. “Ellen” has now earned a total of 31 Daytime Emmys® in its first seven complete seasons on the air. Originating from a state of the art digital production facility on the Warner Bros. Studios lot in Burbank, Calif., “The Ellen DeGeneres Show” is produced by A Very Good Production and WAD Productions, Inc. in association with Telepictures Productions, and is distributed by Warner Bros. Domestic Television Distribution. DeGeneres, Mary Connelly, Ed Glavin, Andy Lassner and Jim Paratore are the executive producers. For more information, please log on to www.ellentv.com