Warner Bros. Digital Distribution Joins The Fight Against Breast Cancer With Special “Pink Ribbon” Movies-On-Demand Charity Campaign

(October 1, 2010 – Burbank, CA) – Warner Bros. Digital Distribution is joining the fight against breast cancer with the launch of a “Pink Ribbon” Movies-On-Demand charity campaign with major cable and satellite operators that include Comcast, Time Warner Cable, Cox, Cablevision, Charter, AT&T, Verizon FiOS , DIRECTV and DISH. Starting today, a selection of 16 films celebrating the power of women is available for rent through a special “Pink Ribbon” channel via Movies-On-Demand. The films include the romantic drama “The Notebook” starring Rachel McAdams and Ryan Gosling, and the adorable date film “Must Love Dogs” starring John Cusack and Diane Lane. Each time a film in the “Pink Ribbon” channel is rented during the month of October, a donation is made to Susan G. Komen for the Cure with a goal of donating $20,000 or more. Ali Fedotowsky, best known for her appearance on “The Bachelorette” is serving as an ambassador to promote awareness of this devastating disease which continues to affect one in eight women in the United States. “Warner Bros. is proud to partner with Susan G. Komen for the Cure,” said Thomas Gewecke, President of Warner Bros. Digital Distribution. “We applaud the tremendous impact of this global grassroots network over the past 30 years, as well as their tireless efforts to save lives, empower people, ensure quality care for all and energize science to find the cures.” There are 16 timeless films included in the special “Pink Ribbon” Video-On-Demand program ranging from comedies to romantic dramas. They include:

• “City of Angels”
• “Divine Secrets of the Ya-Ya Sisterhood”
• “Fool's Gold”
• “In Love and War”
• “In the Land of Women”
• “Miss Congeniality 2: Armed and Dangerous”
• “Music and Lyrics”
• “Must Love Dogs”
• “No Reservations”
• “P.S. I Love You”
• “Rumor Has It”
• “Side Effects”
• “The Bodyguard”
• “The Notebook”
• “Why Do Fools Fall in Love?”
• “You've Got Mail”

“I’m honored to be working with Warner Bros. to promote such an amazing charity effort,” said Ali Fedotowsky. “Sadly, in my lifetime, I will know someone who will suffer this disease. I hope through my efforts to promote awareness of early detection and routine screenings, women will hear this message and someone’s life will be saved.” Note: During the month of October, each time a film in the PINK RIBBON channel is rented a $0.15 donation will be made to Susan G. Komen For the Cure with a minimum contribution of $8,850. For more information visit: www.warnerbros.com/pinkribbon About Warner Bros. Digital Distribution: Warner Bros. Digital Distribution oversees the electronic distribution of Warner Bros. Home Entertainment Group’s content through Video-On-Demand, Pay-Per-View, Electronic Sell-Through and Subscription Video-On-Demand via cable, satellite, online and mobile channels. WBDD also distributes content through third party digital retailers and licensees. A world-wide industry leader since its inception, WBDD also manages the Studio’s E-commerce sites that include WBShop.com and WarnerArchive.com. Twitter: @WBDigitalDist About Susan G. Komen for the Cure: Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.###