Warner Bros. Consumer Products Wows Metropolis With The Man Of Steel For 2006 American International Toy Fair

(January 19, 2006 - Burbank, CA) – At the 2006 American International Toy Fair, set to take place in New York from February 12-15, Warner Bros. Consumer Products will unleash an incredible new lineup of licensed toys and products inspired by DC Comics’ Superman franchise. The World’s Greatest Super Hero is back and better than ever. Warner Bros. Consumer Products and its partners will fly into this year’s show with a licensing program that captures Superman in all his forms, including new lines of toys and electronics inspired by this summer’s upcoming theatrical release from Warner Bros. Pictures’, "Superman Returns," as well as the core Superman property, from DC Comics. Product lines will reflect the essence of the film and will incorporate the classic S-Shield, a universally recognized iconic symbol that has continually withstood the test of time. Mattel, Inc. is the global master toy partner for the property. Other key licensees include: Kids Station, Rubies Costumes, Oregon Scientific, Monogram International, Wham-O, Funrise Toy Corp., V-Tech Electronics, Jakks Pacific, Rose Art, Kids Only, Basic Fun, Kurt Adler, among others. Their impressive new product lineups will captivate audiences and help bring this world-renowned franchise to life. “Superman is perhaps the most beloved super hero franchise the world has ever known and we’re excited to honor this distinction with a fantastic line of toys and products for fans of all ages,” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. “Superman enjoys universal appeal as the classic defender of Earth whose super-human strengths and abilities have thrilled generation after generation of loyal fans. The ingenuity, expertise and strength of our partners will be exemplified to the fullest with a collection of products that are truly representative of the Superman brand.” As the global master toy partner for Superman, Mattel has developed the most comprehensive toy program ever created for the franchise, including action figures, accessories, outdoor toys, flying toys, role-play items and collector dolls. Reaching beyond the traditional action figure aisle, this product line offers truly unique and exciting ways to relive key moments of the "Superman Returns" film. Also leading the charge will be Kids Station, a top manufacturer of youth and consumer electronics. Kids Station will offer retailers a broad range of electronic products including TVs, DVD players, MP3 players, CD boom boxes, personal CD players, portable DVD players, phones and two-way communication devices. Kids Station is creating two separate lines of product: one featuring Superman for boys and one featuring Supergirl for girls. The artwork on the products will be focused on the iconic S-Shield. In addition to Superman, Warner Bros. Consumer Products (WBCP) will leap into Toy Fair 2006 with such well-known properties as Harry Potter, Scooby-Doo, "The O.C," "Firehouse Tales," "Happy Feet," "Xiaolin Showdown," DC Comics’ properties "Justice League," "Teen Titans," "Krypto the Superdog," Batman and more. At this year’s show, WBCP’s much-loved brands will be showcased by some of the most high profile licensees in the world, including Mattel, Fisher-Price, LEGO, Techno Source, Jakks Pacific, Bandai, Hasbro, among many others. About "Superman Returns" In "Superman Returns," following a mysterious absence of several years, the Man of Steel comes back to Earth in this epic action-adventure, a soaring new chapter in the saga of one of the world's most beloved superheroes. While an old enemy plots to render him powerless once and for all, Superman (Brandon Routh) faces the heartbreaking realization that the woman he loves, Lois Lane (Kate Bosworth), has moved on with her life. Or has she? Superman's bittersweet return challenges him to bridge the distance between them while finding a place in a society that has learned to survive without him. In an attempt to protect the world he loves from cataclysmic destruction, Superman embarks on an epic journey of redemption that takes him from the depths of the ocean to the far reaches of outer space. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About DC Comics DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at www.dccomics.com. TM & © Warner Bros. Entertainment Inc.
TM & © DC Comics # # #