Warner Bros. Consumer Products Teams Up With McFarlane Toys To Create A New Line Of Hanna-Barbera Action Figures
(January 25, 2006 - Burbank, CA) – Warner Bros. Consumer Products announced today its global partnership with McFarlane Toys to introduce an all-new line of action figures based on characters from the hugely successful Hanna-Barbera library. This new range of action figures will be available at retail outlets worldwide beginning in the summer and continuing through the fall of 2006.
McFarlane Toys, well known for its enormously successful action figure collaborations with blockbuster entertainment and pop-culture properties, will bring classic
Hanna-Barbera characters to life in 3D replicas, capturing many of the favorite legendary and iconic moments from the property’s rich history. The suggested retail prices in the U.S. will be approximately $12.00 for individual pieces and box sets will retail for around $22.00. McFarlane will initially concentrate on such characters as Fred Flintstone, Tom and Jerry and Quickdraw McGraw. More great Hanna-Barbera characters will follow.
“Hanna-Barbera is a legendary animation brand around the world, with classic appeal to both current fans and upcoming generations,” said Karen McTier, Executive Vice President of Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. “McFarlane Toys understands the distinctive charm of this property and its characters and will no doubt translate that into a product line that captures a creative essence and imagination.”
“I believe the nature of the Hanna-Barbera brand will allow us to bring to life a wonderful new world of action figures, which will be embraced by collectors and fans alike,” said Todd McFarlane, CEO and Spawn creator, McFarlane Toys. “We will be utilizing the full range of McFarlane talent for this collection and applying our characteristic style and finesse to the timeless Hanna-Barbera characters.”
Hanna-Barbera is the ultimate collection of animated characters under one widely known umbrella brand. This collection has something for everyone – pic-a-nic basket stealing bears, families of the future, families of the past, theatrical pink lions, cats chasing mice, mice chasing cats, super hero ants, super-spy extraordinaire squirrels – and many more wacky characters.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About McFarlane Toys
Grammy- and Emmy-winning Producer/Director Todd McFarlane, best known as the creator of Spawn and the founder of spawn.com, is the creative force behind McFarlane Toys. The international award winning company is one of America’s top action figure manufacturers with several successful movie-licensing tie-ins, including The Matrix trilogy (Warner Bros.); Shrek (Dreamworks); X-Files; Alien Vs. Predator (20th Century Fox), Tim Burton’s Sleepy Hollow (Paramount) and the first two Austin Powers films (New Line Cinema). In 2005, McFarlane Toys released figures from the animated feature film Wallace and Gromit (Dreamworks) and the popular cult-flick Napoleon Dynamite. Additionally, the company has acquired the master toy license for Tim Burton's latest stop-motion animated feature film, Corpse Bride.
McFarlane Toys also makes official league-licensed figures for baseball, football, basketball and hockey within its Sports Picks™ line, as well as recently debuting the Legends lines in baseball and hockey with football and basketball premiering in late 2005. McFarlane Toys has replicated some of rock music’s greatest icons including Elvis Presley, Jimi Hendrix and Motley Crue, not to mention the division of electronic gaming. Check out www.spawn.com for more information.
TM & © Hanna-Barbera
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