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Warner Bros. Consumer Products Teams Up With Couture Designer Eric Way To Launch New Line Of Scooby-Doo Dog Accessories During Celebrity-Studded Dog Fashion Show At Harrods

(December 4, 2003 – Burbank, CA and London) - The celebrity love of the canine, the media’s love of the celebrity and the public’s love of Scooby-DooTM has inspired a collection of Scooby-Doo designer dog products from couture designer, Eric Way, that are bursting with character. This new line of merchandise includes Scooby-Doo Swarovski Crystal dog coats, leads and bowls, as well as other unique dog accessories designed to get every dog's tail wagging and generate a little 'puparazzi' attention at your dog’s next outing - even if its not for walkies down the red-carpet! The products promise to delight and dazzle not just dog lovers and their pups, but those with an eye for fashion, when they are officially launched at the world’s most famous department store, Harrods, during a sparkling celebrity studded Dog Fashion Show on the 04th of December 2003. The range includes a £12,000 diamond and platinum Scooby-Doo dog tag, as well as £999 Scooby-Doo crystal dog coat and the launch is to be the highlight of the canine glamour calendar. The universal appeal and awareness of Scooby-Doo, the gang and their adventures, as well as the commitment shown to this property by Warner Bros. Entertainment will ensure the longevity of Scooby-Doo as a brand. Scooby-Doo merchandise is hugely popular and Warner Bros. Consumer Products is always looking for innovative and entertaining ways in which merchandise can be developed. Scooby-Doo’s own unique style has been captured with subtlety and class in the range of luxury Scooby-Doo pet accessories available exclusively at Harrods. Katie Black, General Manager, Warner Bros. Consumer Products (UK) says; ‘Fashion and entertainment make a wonderful partnership and we are delighted to have worked with Eric Way to launch a collection of Scooby-Doo inspired pet accessories, specifically for Harrods. It’s no mystery why Scooby is setting the trends in dog fashion – he’s loved by kids and canines of all ages.’ Eric Way, who The Sunday Times voted as one of London’s up-and-coming designers to watch, famous for designing the Million Dollar denim jacket, the pink forties-inspired dress worn by Charlotte in this series of "Sex in the City" and perhaps most appropriately Harry Halliwell’s exclusive dog coats said; ‘There is enormous consumer interest in dog products and it does not surprise me to discover that more than sixty per cent of people buy their dogs Christmas presents … I certainly do! The Scooby-Doo range is a luxury line of products which are glamorous and high-fashion and will ensure that any pooch feels special, loved and involved with the festivities around the holidays!’ The products make use of impeccable tailoring and Eric’s attention to detail can be seen in the soft silk lining and great buttons and other features to ensure easy dressing and undressing for even the most boisterous canine. Eric continues: ‘My clients have often asked me to create little ‘outfits’ for their pooches and now with Warner Bros. Consumer Products and Scooby-Doo, I have been able to create a range of contemporary and fun products for dogs. Couture dog dressing is becoming more and more in vogue and Scooby-Doo is the ultimate canine character!’ Harrods will be stocking the rest of the Eric Way range including: • Scooby-Doo dog tag in platinum and diamond (RRP £12,000)
• Scooby-Doo dog tags in four high fashion colours inlaid with crystals
• Scooby-Doo dog coats printed in four high fashion colours
• Scooby-Doo Swarovski Crystal dog coats (RRP £999)
• Scooby-Doo Swarovski crystal dog leads
• Scooby-Doo dog collars
• Scooby-Doo dog bowls (with Swarovski Crystal embellishments)
• Scooby-Doo dog beds
• (More items to be launched over the next year) About Eric Way Eric Way’s celebrity clients include the likes of Geri Halliwell, Ivana Trump and Shirley Bassey. He recently launched his first shop in Kendal Street (off Porchester Place). He lives with his partner and owns three dogs of his own and is committed to their well-being – to this end he has employed a full-time nanny to take care of his ‘babies’(!). About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organisations in the world. About Scooby-Doo Scooby-Doo is the ultimate animated icon of our time. His popularity has crossed age and gender barriers like no other cartoon character. Since first appearing on television, Scooby-Doo has become one of the most established and best-loved franchises that transcends through many different marketing arenas across all demographics throughout the world. SCOOBY-DOO and all related characters and elements are trademarks of and © Hanna-Barbera.
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