Warner Bros. Consumer Products Renews Partnership With Nestlé Waters, Continuing Successful Campaign With Looney Tunes Branded Bottles

(June 14, 2011 – Burbank, CA) – Warner Bros. Consumer Products announced today that it will renew its ongoing global partnership with Nestlé Waters, which is conducting a successful ongoing campaign featuring Looney Tunes branded water bottles. The campaign focuses on encouraging kids to be physically active. It has resulted in the sale of more than 870 million water bottles since the partnership began in 2001. The extended partnership also will allow for expansion into additional global regions: Middle East, Africa and Asia, and will now encompass the countries of France, Belgium, Spain, Portugal, Italy, Hungary, Poland, Switzerland, Argentina, and Mexico. WBCP’s partnership with Nestlé Waters includes the Nestlé Pure Life, Nestlé Véra and Nestlé Aquarel brands. “The partnership with Nestlé Waters has been long and fruitful and we’re thrilled that the iconic Looney Tunes characters continue to encourage kids to stay active and hydrated,” said Pilar Zulueta, Executive Vice President and General Manager, Warner Bros. Consumer Products EMEA. “We will no doubt continue to grow our relationship and align our beloved properties with Nestlé Waters offerings.” “The success of our bottles featuring the Looney Tunes characters reflects the remarkable nature of our partnership with Warner Bros. Consumer Products,” said Bruno Le Ciclé, Senior VP Marketing and Sales, Nestlé Waters. “We look forward to working further with Warner Bros. as we expand our campaign to additional regions.” About Warner Bros. Consumer Products: Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About Nestlé: Nestlé Waters is a leading global provider of bottled water and healthy hydration. It produced close to 25 billion liters in 2010, employs 31,600 people and has 102 production sites in 36 countries. Its portfolio includes 67 brands (including Nestlé Pure Life, Perrier, San Pellegrino, Poland Spring, Vittel, Contrex, and more). Nestlé Waters currently generates approximately 10% of overall Nestlé Group revenues. ###