Warner Bros. Consumer Products Partners With Heather Belle Co. To Create High Fashion “Pretty Little Liars”–Inspired Jewelry And Accessories

(June 13, 2011 – Burbank, CA) – Warner Bros. Consumer Products (WBCP) has announced a partnership with Los Angeles–based designer Heather Belle Co., to introduce a robust line of jewelry and accessories inspired by Warner Horizon Television’s edgy, fashion-forward drama “Pretty Little Liars,” which airs Tuesdays 8/7 on ABC Family and has its second-season premiere on June 14. The exclusive, highly anticipated chic and savvy line will resonate with fans of the series and will launch this summer. The show-inspired line is filled with cutting-edge collectibles that can be seamlessly incorporated into every trendsetter’s wardrobe to enhance their own personal style and includes necklaces, rings, bracelets and handbags with retail prices starting at $12. “We’re delighted to partner with the creative, artistic and innovative Heather Belle,” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. “The ‘Pretty Little Liars’ series is a proven success and we are thrilled that fans will be able to embody the true spirit of the show through a unique collection of jewelry and accessories.” “The ‘Pretty Little Liars’ collection is not one-size-fits-all – it is designed to reflect and enhance an individual’s style from sophisticated and bold to secretive and edgy, just like the show itself,” said Heather Belle, founder of Heather Belle Co. “The series provided the perfect backdrop, as I was inspired by the innovative story lines filled with double meanings, irony and intelligent humor, and the creative dressing and remix of accessible fashion worn by the show’s characters.” About “Pretty Little Liars”: “Pretty Little Liars” is based upon the book by Sara Shepard and stars Troian Bellisario, Ashley Benson, Holly Marie Combs, Lucy Hale, Ian Harding, Laura Leighton, Chad Lowe, Shay Mitchell and Sasha Pieterse. I. Marlene King, Oliver Goldstick and Leslie Morgenstein are executive producers of the series, which is produced by Alloy Entertainment in association with Warner Horizon Television. About Warner Bros. Consumer Products: Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About Heather Belle: Heather Belle Co. is a Made in the USA brand based in California that is a mix of classic shapes, provocative thoughts and unique twists. Heather Belle Co., is the brainchild of Heather Belle, whose rich and diverse life experiences have combined to form a collection with emotional depth and humor. Built on the foundation of philanthropy and innovative thinking, her collections of jewelry and handbags combine her creativity, generosity, high style, and desire to forge a deep connection with those around her. Heather’s designs are infused with her symbol, an octagon. The octagon has a multitude of meanings and significance from the spiritual, biological to sports, technology and mathematics. Its symmetry and relation to the number 8 symbolizes salvation, rebirth and regeneration and Heather feels the shape reminds people to “stop,” refocus and move forward in a positive direction. Her designs, like her art, are meant to stimulate new thoughts, and help everyone (including herself) move beyond the obvious. www.HeatherBelleCo.com.###