Warner Bros. Consumer Products Grants License To Crocs, Inc. And Jibbitz For Looney Tunes, Hanna Barbera And Scooby-Doo
(June 7, 2007 - Burbank, CA) — Warner Bros. Consumer Products (WBCP) today announced that it has entered into a licensing agreement with both Crocs, Inc. and Jibbitz, LLC to produce footwear and shoe charms inspired by classic properties including Looney Tunes, Hanna-Barbera, and Scooby-Doo. The new Crocs™ footwear designs will feature characters including Bugs Bunny, Tweety, The Flintstones, The Jetsons, Scooby-Doo, and many others.
Crocs™ shoes have become a bona-fide phenomenon, widely acknowledged as an all purpose shoe for comfort and fashion. Crocs™ shoes are available all over the world and along with Jibbitz™ shoe charms, allow Crocs, Inc. and Jibbitz, LLC to team with WBCP to bring classic characters to the best-selling footwear.
“Crocs and Jibbitz boast an incredible global following amongst children and adults alike,” said Karen McTier, executive vice president of domestic licensing and worldwide marketing for Warner Bros. Consumer Products. “This type of universal appeal is a natural partnership for our portfolio of properties.”
Ron Snyder, CEO of Crocs said, “We are extremely pleased to have extended our licensing agreement with Warner Bros. which now provides us access to many of the most famous animated characters of all-time such as Bugs Bunny, Daffy Duck, Tweety, The Flintstones, Yogi Bear, Scooby-Doo, The Jetsons, and Tom and Jerry, to name a few. We believe the universal appeal of Warner Bros. portfolio of cartoon personalities combined with the growing worldwide popularity of Crocs affords our company another compelling growth vehicle for the future.”
Recently Crocs, Inc. and Jibbitz, LLC also were awarded a license to produce merchandise based on DC Comics’ characters BATMAN and SUPERMAN. Jibbitz, LLC products will be available in early summer with other Crocs, Inc. products to follow in 2007.
About Crocs, Inc.
Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs™ brand.
All Crocs™ brand shoes feature Crocs’ proprietary closed-cell resin, Croslite™, which represents a substantial innovation in footwear. The Croslite™ material enables us to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs™ footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled us to successfully market our products to a broad range of consumers.
In 2006, the company acquired Jibbitz LLC, a unique accessory brand with colorful snap-on products specifically suited for Crocs shoes. Today, more than 1,100 Jibbitz™ designs are available to consumers for personalizing and customizing their Crocs™ footwear.
Crocs™ shoes are sold in more than 80 countries and come in a wide array of colors and styles. Please visit www.crocs.com for additional information.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Comics
DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at www.dccomics.com.
TOM AND JERRY and all related characters and elements are trademarks of and © Turner Entertainment Co.
SCOOBY-DOO, THE FLINTSTONES, YOGI BEAR, THE JETSONS and all related characters and elements are trademarks of and © Hanna-Barbera
LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.
BATMAN, SUPERMAN and all related characters and elements are trademarks of and © DC Comics.
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