Warner Bros. Consumer Products Extends Long-Term Partnership With Hallmark

(March 1, 2006 - Burbank, CA) – Warner Bros. Consumer Products announced today it has expanded its successful relationship with Hallmark Cards, the industry’s largest greeting card company, known throughout the world for its greeting cards and related personal expression products. As an existing licensee of Warner Bros. Consumer Products for more than two decades, Hallmark has effectively developed its core product categories for such brands as Looney Tunes, Scooby-Doo, Harry Potter, The Wizard of Oz, Gone With the Wind and on behalf of DC Comics, Batman and Superman. In addition, for Warner Bros. Pictures’ 2004 feature film "The Polar Express," Hallmark created an entire gift line and made Hallmark Gold Crown card shops "The Polar Express" retail destination, supported by a full-scale marketing campaign. This newly extended partnership will cover additional titles within the Warner Bros. Consumer Products portfolio, across Hallmark’s core categories: greeting cards, gift-wrap, party ware and ornaments. These include such films and animated properties as "Superman Returns," "Happy Feet," "The Ant Bully" and Hanna-Barbera, as well as pre-school programs including "Krypto the Superdog," "Firehouse Tales" and "Harry and His Bucket Full of Dinosaurs." The "Superman Returns" product will launch in Spring 2006 and "Happy Feet" product will launch in the fourth quarter of 2006. Under this agreement, both companies will collaborate to focus their resources on designing products, developing marketing plans and promotional programs to enhance Warner Bros. Consumer Products’ brands, both new and evergreen. “As a long-standing and successful strategic partner, Hallmark has proven to be an outstanding fit for our well-known and much-loved properties,” said Brad Globe, President, Warner Bros. Worldwide Consumer Products. “We couldn’t be more pleased to extend our relationship to cover more of our brands, and we look forward to many exciting developments to come.” “We’re looking forward to continuing a great partnership with Warner Bros. Consumer Products and its properties,” said Jim Welch, President, Hallmark License Acquisitions. “Hallmark takes great pride in working with world-renowned, classic brands and it’s a privilege to extend our development opportunities with more of the properties that make up Warner Bros.’ rich library.” Territories for the agreement include the U.S. and Canada, as well as certain product rights in Mexico and Latin America. Numerous products are currently available at Hallmark Gold Crown stores, mass market, chain drug, grocery and party specialty stores. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About Hallmark Kansas City-based Hallmark is known throughout the world for its greeting cards, related personal expression products, and television’s most honored and enduring dramatic series, the Hallmark Hall of Fame. The company’s Binney & Smith subsidiary, maker of Crayola® crayons and markers, is the leading producer of art materials for children and students. Through licensing leadership and joint ventures, Hallmark continues to expand its product formats and distribution avenues. About DC Comics DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at www.dccomics.com. TM & © Warner Bros. Entertainment Inc.
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