Warner Bros. Consumer Products Enlists Kids Republic Inc. To Launch Fashions Inspired By DC Comics Super Heroes

(July 7, 2010 – Burbank, CA) – Warner Bros. Consumer Products (WBCP), on behalf of DC Comics, announced today that it has tapped Los Angeles-based manufacturer, Kids Republic Inc., to launch a high-end, fashion line for Boys inspired by classic DC Super Heroes and villains. The all-new collection combines iconic DC Super Heroes and villains with emerging fashion trends to offer one-of-a-kind designs based on an array of some of the most vibrant—and villainous—characters in the DC Universe. A wide range of these iconic classics will be featured, including Batman, Superman, Justice League, Green Lantern, The Joker, Nightwing, Killer Croc and others. The Kids Republic DC Comics collection features fashion T-shirts and will expand to include woven shirts, hooded sweatshirts and fashion bottoms, retailing from $14 to $39. The initial product will launch in time for Back-to-School at department stores including Nordstrom's and Bloomingdales, as well as specialty stores nationwide. “Boys are captivated by the iconic DC Comics characters and Kids Republic is the perfect partner to create a fashionable clothing line for those super heroes-in-training,” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. “We are very proud and honored to have the opportunity to partner with Warner Bros. The iconic characters of DC Comics have been a part of everyone’s culture for decades. We are very excited to be able to incorporate our design inspirations into the DC Comics world of characters,” added Isaac Banafsheha, Executive Vice President, Kids Republic, Inc. The line is produced under Kids Republic brand names including Dx-Xtreme, Payable To and Reset. The company has been creating a buzz in the market by producing high quality fashion apparel for boys of all ages. The use of fine fabrics, specialty washes, exciting printing techniques and stitching details have been a major factor in Kids Republic’s success story. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About DC Comics DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at www.dccomics.com. About Kids Republic, Inc. Kids Republic is a Los Angeles based clothing company that specializes in producing better quality fashion merchandise. With over two decades of experience in menswear and kids clothing, the Kids Republic team is looking to establish a collection of items filled with comfort, quality and most importantly exciting graphics and details, under their brand names: Dx-Xtreme, Payable To and Reset.###