Warner Bros. Consumer Products Enlists Alter Ego Designer, Erika Walton, To Produce Line Of High-End Jewelry

(June 15, 2011 – Burbank, CA) – Warner Bros. Consumer Products announced today a partnership with Alter Ego designer, Erika Walton, for an affordable collection of women’s high-end jewelry featuring characters from Looney Tunes, Hanna-Barbera and the DC Comics Super Heroes. The jewelry is designed using both vintage and new toy products to create this new whimsical line of accessories featuring the Warner Bros. characters. The Looney Tunes and DC Comics collections, which include necklaces and bracelets, are available now on the Alter Ego website (alteregojewelry.com) and at high-end boutiques across the nation. Stay tuned for the Hanna-Barbera collection. Retail prices for the jewelry line range from $65-$200, with super hero necklaces starting at $65 and Looney Tunes necklaces starting at $150. “Whether it’s the animated fun of the Looney Tunes and Hanna-Barbera characters or the super heroic attributes of DC Comics, our portfolio is rich with iconic characters that translate effortlessly into the world of fashion,” said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing at Warner Bros. Consumer Products. “We’re excited to add Erika Walton Jewelry to our partner base as her collections always prove to be unique and especially fun.” “We’re so excited to team up with Warner Bros. Consumer Products,” said Erika Walton, Alter Ego’s designer and founder. “I decided to do this collection because summer is such a perfect time to explore new trends and express yourself. Invoking fun characters from Looney Tunes, Hanna-Barbera and DC Comics Super Heroes is a great way to do it!” About Warner Bros. Consumer Products: Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About DC Entertainment: DC Entertainment, home to such iconic DC Comics properties as Superman, Batman, Green Lantern, Wonder Woman, The Flash, MAD Magazine, and Fables, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its superheroic characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing over 1,000 comic books, graphic novels and magazines each year, DC Comics is the largest English-language publisher of comics in the world. About Erika Walton Jewelry: Erika Walton Jewelry is an original jewelry brand from designer and fashion entrepreneur Erika Walton, founder of Alter Ego jewelry. Erika Walton Jewelry combines fashion and fun for affordably priced accessories that incorporate children’s toys, gems and beads. From hip, Harajuku girls to louche, LA rockers, Erika Walton’s bold designs have managed to attract like-minded visionaries who share a passion for stylish innovation. Erika Walton Jewelry is sold online at alteregojewelry.com and in over 150 stores worldwide.###