Warner Bros. Consumer Products Appoints Global Brands Group As Licensing Agent For Vietnam, Cambodia And Laos
(March 5, 2009 – Burbank, CA) – Warner Bros. Consumer Products (WBCP) announced today the appointment of Global Brands Group (GBG) as the exclusive consumer products licensing agent for the Company in Vietnam, Cambodia and Laos. Under the appointment, GBG will establish the licensing business for WBCP’s portfolio of brands, including Looney Tunes, Tom & Jerry, Harry Potter, Batman, Superman, and Scooby-Doo, among others. The wide spectrum of licensing categories includes products such as publishing materials, apparel, accessories, toys, stationery, gifts, novelties, as well as branded food, personal care products, and promotion licensing.
“The relationship we announce today brings our strong business opportunities together to create a powerful impact for our brands and the way we present them to consumers in the emerging Indochina markets,” said Bianca Lee, Managing Director of Warner Bros Consumer Products, Greater China, Southeast Asia and India. She further added, “I am truly excited with this new venture and with our ability to now, through the reach of GBG, bring our world renowned brands and products to local fans and consumers.”
Mark Matheny, CEO of Global Brands Group, explained that the company has been WBCP’s exclusive licensing agent in Indonesia, Malaysia, Philippines, Singapore and Thailand in the last four years and the relationship with WBCP has been mutually beneficial. He commented, “We are certainly delighted with the new appointment and look forward to growing the WBCP licensing business in Indochina markets.”
Wallace Tay, Director of Southeast Asia of Global Brands Group added that the company’s relevant experience and successful case studies in the region is a key competitive advantage for the organization. He exclaimed enthusiastically that “we will be able to set a strong foothold for WBCP licensing business in Vietnam and help inject a new blast of excitement and fun to the local retail scene with world class WBCP’s brands of products on shelves.”
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About Global Brands Group
Global Brands Group is the world’s leading independent, international brand management, retail and licensing company. Global Brands Group’s passion for managing brands is tied to its desire to building sustainable equity and creating new branding opportunities through geographic expansion, category extension and retail innovation. Through its international network of offices across six continents, Global Brands Group maximizes revenue potential by creating manufacturing, retail and distribution partnerships worldwide. Global Brands Group’s business is focused on product licensing, merchandising and retail development.
Currently Global Brands Group’s growing portfolio of intellectual properties includes brands created by the Fédération Internationale de Football Association (FIFA), the PGA TOUR Licensed Properties, Inc. (PGA TOUR), Federation Internationale de Basketball (FIBA), and Warner Bros. Consumer Products among others.
With corporate headquarters located in Singapore, Global Brands Group has a network of 14 offices in major cities around the world including London, Dubai, Tokyo, Hong Kong, Shanghai, Sydney, Switzerland, Buenos Aires and Johannesburg.
For more information, please visit www.globalbrandsgroup.com.
LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.
TOM AND JERRY and all related characters and elements are trademarks of and © Turner Entertainment Co.
TM & © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © J.K. Rowling.
SCOOBY-DOO and all related characters and elements are trademarks of and © Hanna-Barbera.
BATMAN, SUPERMAN and all related characters and elements are trademarks of and © DC Comics. # # #