Warner Bros. Consumer Products Announces Partnership With AMC Beauty To Develop New Fragrances For Men And Women Inspired By "The O.C."

(July 28, 2006 - Burbank, CA) – Warner Bros. Consumer Products (WBCP) announced today that they have entered into a partnership with AMC Beauty to develop signature women’s and men’s fragrances inspired by the glamorous, sophisticated and seductive lifestyle of characters on the hit TV show, "The O.C." AMC Beauty will roll out The O.C. for Her and The O.C. for Him -- a line of fragrances for men and women that not only allures the senses, but also radiates the attractive Newport Beach lifestyle. The O.C. for Her is a delightfully fruity, floral scent. This fun and exciting fragrance is introduced with plump sensations of juicy mandarin. A freshly cut garland of exuberant and exotic flowers surrounded by fruity accents lead the way to a rich foundation of white amber, sweet vanilla, and clear musk. Light and ideal for anytime, The O.C. for Her is perfect for the ultra-feminine and beautifully intimidating girl-next-door. The O.C. for Him is a refreshingly earthy, classic scent. This energetic fragrance begins with an aromatic burst of crushed foliage and a sparkling citrus medley blended with fresh ozonic notes and cooling sea spray. The smell consists of a masculine yet fragrant combination of lavender, rose and jasmine laced with spicy black pepper that leaves a lingering and laid back smell of amber and musk. Clean and oceanic fresh, The O.C. for Him is just the thing for that edgy guy with a sensitive side. “AMC Beauty is known for creating wonderful fragrances tied to recognizable brands and bringing them to the young consumer,” said Karen McTier, Executive Vice President of Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. “We look forward to partnering with them on this venture and delivering a piece of 'The O.C.' to its fans, as well as the general public with this exciting new product line.” "We are thrilled to be working with Warner Bros. Consumer Products on the 'The O.C.' property to launch their signature fragrances,” said Debbie Hicks, VP Licensing and Business Development, AMC Beauty. “This is an incredible opportunity for us to align with a well respected licensor and a hit TV show. We're all working towards making this a successful launch." Both fragrances will be available in .5 ounce and 1.7 ounce versions, with suggested retail price points at $12.00 for the former and $22.50 for the latter. The O.C. for Her and The O.C. for Him fragrance lines will be available in October 2006 at select retailers nationwide. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. # # #