Warner Bros. Consumer Products Announces Landmark 2010 With Comprehensive Programs For Beloved Looney Tunes Characters

(June 1, 2010 – Burbank, CA) – Warner Bros. Consumer Products (WBCP) announced today that 2010 has been, and will continue to be, a banner year for the Looney Tunes, with an array of original initiatives that continue to spotlight one of the crown jewels of the Warner Bros. portfolio. WBCP has more than 1,000 licensees worldwide supporting the Looney Tunes brand, with multiple categories including food and beverages, apparel and accessories, domestics and home, stationery, publishing, toys and games, gift and novelties and more. “When consumers think of Warner Bros., the Looney Tunes are often the very first images that come to mind. Their timeless appeal, antics and sense of irreverence are made for today’s audiences of all ages,” said Brad Globe, President, Warner Bros. Worldwide Consumer Products. “This is a landmark year for the properties, as we’ve developed programming and secured partnerships befitting of the legendary characters and their millions of worldwide fans. We’re truly excited about our slate of offerings not only this year, but into the foreseeable future.” LOONEY TUNES RETURN TO THE BIG SCREEN—IN 3D This year will also mark a return to the big screen for Road Runner and Wile E. Coyote, two of the most popular Looney Tunes characters of all time. The studio will present animated 3-D shorts featuring the duo before three of its family features, all to be released this year. In each new three-minute cartoon short, Wile E. Coyote is as determined as ever to catch the elusive Road Runner, now with an arsenal of state-of-the-art ACME gadgets to snag his quarry—all in stereographic 3-D. The shorts and films they will appear before are as follows: “Coyote Falls” (“Cats & Dogs: The Revenge of Kitty Galore” in theaters July 30); “Fur of Flying” (“Legend of the Guardians: The Owls of Ga’Hoole” in theaters September 24); “Rabid Rider” (“Yogi Bear” in theaters December 17). THE LOONEY TUNES SHOW This year marks the characters’ long awaited return to television with “The Looney Tunes Show,” an all-new half-hour animated series for Cartoon Network. No longer confined to seven-minute shorts, iconic Looney Tunes characters Bugs Bunny and Daffy Duck are out of the woods and living in the suburbs among such colorful neighbors as Yosemite Sam, Granny, Tweety and Sylvester. In addition to each episode's main story, “The Looney Tunes Show” also features cartoons within a cartoon. The Tasmanian Devil, Speedy Gonzales, Marvin the Martian and other classic characters sing original songs in two-minute "Merrie Melodies" music videos, and the Road Runner and Wile E. Coyote are featured in two-and-a-half-minute CG shorts. LOONEY TUNES ACTIVE! Looney Tunes Active! is a global initiative which features the iconic characters as ambassadors of an active lifestyle for children. The naturally energetic nature of the Looney Tunes, one of their defining characteristics, makes them the ideal ambassadors of a more active lifestyle for kids everywhere. Launched in 2006, Looney Tunes Active! has quickly evolved into one of the world’s most dynamic licensing programs, with WBCP Europe, Middle East and Africa (EMEA) helping to lead the charge. To date, EMEA has served as a key region for the Looney Tunes Active! initiative with 1 billion branded products sold at retail in three years across multiple categories. Warner Bros. Consumer Products has forged global partnerships with Nestle Waters, McDonald’s and Intersport, with numerous local companies complementing this line up. WBCP has also partnered with sports associations, including Lega Basket (Italy), the Spanish (FEB, Men’s World and Europe Champions), UK and France (Women’s European Champions) Basketball Federations, to encourage kids to be and stay active. These partnerships positively promote a more active lifestyle and the participation in physical activities through team sports. LOONEY TUNES PARTNER WITH AD COUNCIL AND FIRST LADY MICHELLE OBAMA’S “LET’S MOVE” INITIATIVE Recently, Warner Bros. Consumer Products partnered with the Ad Council and the Department of Health and Human Services to create a series of four public service announcements, which feature the Looney Tunes characters as part of First Lady Michelle Obama’s “Let’s Move!” initiative to combat childhood obesity. The Looney Tunes are currently appearing in the PSAs alongside some of today's most noteworthy athletes, including NFL Super Bowl Champion Drew Brees, NBA All-Star Kevin Durant, skateboarding legend Tony Hawk and volleyball Olympic Gold Medalist Misty May-Treanor. EATING RIGHT KIDS Warner Bros. Consumer Products’ “Eating Right Kids” program is featured in 1,700+ Safeway stores in US and Canada. The Looney Tunes characters serve as ambassadors of health and fitness on kid-friendly products across multiple food categories simplifying “better for you” nutritional choices for parents and children with foods that also happen to taste great. The products feature Looney Tunes characters including: Bugs Bunny, Tweety, The Tazmanian Devil, Sylvester, Wile E. Coyote, Roadrunner, Marvin the Martian and Daffy Duck. In addition to partnering with Safeway, Warner Bros. Consumer Products has taken the extra step to clear retail shelves of the majority of foods featuring the Looney Tunes characters that do not meet a better-for-you standard of nutrition. BUGS BUNNY AT THE SYMPHONY This year sees the debut of "Bugs Bunny at the Symphony," an original concert series which celebrates the 20th anniversary of "Bugs Bunny on Broadway," a record-setting orchestra-and-film concert that created a new genre of symphony orchestra concert when it debuted in 1990. The rechristened and newly-created concert sequel will play in 38 markets worldwide throughout 2010 and 2011, with high-profile, two-tiered world premieres. The concert debuted in May 2010 with much fanfare at Australia’s famed Sydney Opera House and played to sold-out audiences. "Bugs Bunny at the Symphony" will make its second premiere at the iconic Hollywood Bowl with the Los Angeles Philharmonic in July 2010. Since its 1990 debut at Broadway’s Gershwin Theatre, the original "Bugs Bunny on Broadway" has become the most successful and enduring film-meets-live orchestra concert of its kind, playing to a record-setting two million people on six continents. LOONEY TUNES AND UNIQLO Following the success of the first UNIQLO collection in spring 2009, Warner Bros. Consumer Products and Warner Entertainment Japan Inc. are launching UT "Warner Bros. Project" T-shirts, featuring the iconic Looney Tunes characters, at UNIQLO stores throughout Asia, Europe and North America. This new line will feature T-shirts for women, men and kids with all new graphic designs for the Looney Tunes. GLOBAL THEME PARKS With a global presence, the Looney Tunes are showcased in 12 Six Flags theme parks, Warner Bros. Movie World Australia and Parque Warner in Spain. In partnership with world class theme park operators Six Flags, Village Roadshow and Parque Reunidos, the Looney Tunes characters are bringing their irreverence and fun to millions of guests. With dozens of fun-filled rides, high-energy live shows and an array of themed-merchandise, the Looney Tunes are integrated throughout these parks, offering guests unforgettable experiences. New rides, live shows and character-themed areas all over the world are set to debut later this year. ALL-NEW LOONEY TUNES LIVE SHOW In the United Kingdom, Butlins Resort is presenting an all-new Looney Tunes live show entitled “Looney Tunes Live—The Experiment.” Bugs, Daffy, Tweety and Professor Pythagoras Potty keep kids and their families enthralled in this real time animation adventure that includes the screening of Looney Tunes cartoons. TAUBMAN MALL PLAY CENTERS Seven Taubman Mall centers throughout the United States now contain innovative play areas that delight both kids and parents alike. These areas are designed for kids to enjoy larger-than-life, three-dimensional Looney Tunes favorites, including Bugs Bunny, Marvin the Martian, Daffy Duck and Road Runner. PUBLISHING The Looney Tunes have a significant presence in the publishing world this year, with a number of high-profile initiatives around the world. In the United States, DC Comics releases a set of Looney Tunes comic books, each with three original stories. Also in North America, Canadian publisher Rofact International Canada produces a series of coloring-and-activity titles featuring the characters. In Europe, a number of companies including Edizioni Play Press (Italy) and Panini (UK and France) publish a wide range of products for kids. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. # # #