Warner Bros. Consumer Products And Scooby-Doo Team Up With Dog Whisperer Cesar Millan For “Great Dog Adventure”
(June 28, 2010 – Burbank, CA) – As part of their ongoing partnership, Warner Bros. Consumer Products (WBCP) and renowned dog behaviorist, Cesar Millan hosted the first-ever “Great Dog Adventure” in San Diego this past Saturday, offering fans the opportunity to join along with the world’s most famous dog, Scooby-Doo, for a lively weekend of canine fun in the sun. Also in attendance were three grand prize winners of the “Great Dog Adventure” online contest, who received an action-packed weekend, highlighted by the special event.
As part of the inaugural “Great Dog Adventure,” Cesar Millan led a 50-dog Pack Walk throughout San Diego and, along with Scooby-Doo, hosted a grand scavenger hunt and special picnic for all in attendance. At the picnic, guests welcomed the arrival of the famous Mystery Machine along with a Scooby-Doo costumed character. In addition to spending time with Cesar and Scooby, guests were provided with Scooby Fun Packs, including items from toys and plush characters to dog accessories and Scooby Snacks.
"I was thrilled to host the first-ever Great Dog Adventure along with Scooby-Doo. This event gave families an opportunity to spend a fun-filled summer weekend with their dogs, as well as other dog owners, doing things they love," Cesar said.
“Scooby-Doo is the world’s most beloved talking canine and the perfect partner for Cesar Millan to help host this wonderful event,” said Karen McTier, Executive Vice President of Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. “Both kids and adults had an incredible experience coming together in celebration of our four-legged friends.”
To attend, fans could either purchase a vacation package or enter to win, in which contestants were asked to write an essay, of no more than 200 words, recounting an inspirational story about how, as a pack leader, they worked in tandem with their dog to help others. All contestants were also asked to submit a single photo of them and their dog.
Three winners were awarded the grand prize, which included:
• Participation in a 50-dog Pack Walk in San Diego, led by Cesar Millan on June 26, 2010
• Two consecutive nights’ hotel accommodations at the Best Western Hacienda Hotel for two adults and two children
• Ground transportation for all transfers from and to the hotel for off-site adventure events
• Three meals with Cesar Millan, including dinner at the renowned San Diego Zoo
• VIP tickets to Cesar Live event, with VIP pre-party, on June 25, 2010
• Photo and book signing opportunity with Cesar Millan and Scooby-Doo
• A gift bag including a copy of Cesar Millan's latest book, “How to Raise the Perfect Dog,” and an array of fun Scooby-Doo items
Fans who choose not to enter the contest were also able to participate in the event. Vacation packages that include all of the benefits of the contest were offered on CesarsWay.com, with a portion of the proceeds going to the Cesar and Ilusion Millan Foundation, which promotes animal welfare and community animal education programs. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About Cesar Millan Dog behavior specialist Cesar Millan is best known for his hit television series, "Dog Whisperer with Cesar Millan" on National Geographic Channel. The Cesar and Ilusion Millan Foundation promotes the adoption of abused and abandoned dogs at shelters and rescue organizations. The foundation also provides direct funding for spaying and neutering programs and the humane education of children of all ages. For more information, visit MillanFoundation.org. About Best Western Rewards Best Western Rewards is one of the industry’s most generous rewards programs and one of few that is truly international. With more than 4,000 locations in 80 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, dining, shopping and entertainment gift cards, gas cards, airline miles and more. Rewards program members can book their award nights and purchase travel at www.bestwestern.com.###
• Two consecutive nights’ hotel accommodations at the Best Western Hacienda Hotel for two adults and two children
• Ground transportation for all transfers from and to the hotel for off-site adventure events
• Three meals with Cesar Millan, including dinner at the renowned San Diego Zoo
• VIP tickets to Cesar Live event, with VIP pre-party, on June 25, 2010
• Photo and book signing opportunity with Cesar Millan and Scooby-Doo
• A gift bag including a copy of Cesar Millan's latest book, “How to Raise the Perfect Dog,” and an array of fun Scooby-Doo items
Fans who choose not to enter the contest were also able to participate in the event. Vacation packages that include all of the benefits of the contest were offered on CesarsWay.com, with a portion of the proceeds going to the Cesar and Ilusion Millan Foundation, which promotes animal welfare and community animal education programs. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About Cesar Millan Dog behavior specialist Cesar Millan is best known for his hit television series, "Dog Whisperer with Cesar Millan" on National Geographic Channel. The Cesar and Ilusion Millan Foundation promotes the adoption of abused and abandoned dogs at shelters and rescue organizations. The foundation also provides direct funding for spaying and neutering programs and the humane education of children of all ages. For more information, visit MillanFoundation.org. About Best Western Rewards Best Western Rewards is one of the industry’s most generous rewards programs and one of few that is truly international. With more than 4,000 locations in 80 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, dining, shopping and entertainment gift cards, gas cards, airline miles and more. Rewards program members can book their award nights and purchase travel at www.bestwestern.com.