Warner Bros. Consumer Products And Happy Feet Dance Into Build-A-Bear Workshop® Stores

(September 25, 2006 - Burbank, CA) - Warner Bros. Consumer Products (WBCP) announced today that it has entered into a deal with worldwide interactive retail leader, Build-A-Bear Workshop, bringing make-your-own and pre-stuffed characters from Warner Bros. Pictures’ and Village Roadshow Pictures’ "Happy Feet" to Build-A-Bear Workshop stores in North America this fall. The partnership will allow fans to make their own stuffed interactive penguin, inspired by Mumble, the hero of this much-anticipated comedy adventure. "Happy Feet" will be released beginning November 17, 2006, by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and in select territories by Village Roadshow Pictures. The plush, 16-inch Beary Limited™ edition Collectibear® comes complete with a light-up heart, soft huggable fur and a cheerful yellow bowtie. Additional clothing and accessories will also be available. “The interactive experience of making your own furry companion, coupled with the high-quality merchandise featured at Build-A-Bear Workshop stores, is the perfect product partnership for 'Happy Feet,'” said Karen McTier, executive vice president of domestic licensing and worldwide marketing, Warner Bros. Consumer Products. “Together with Build-A-Bear Workshop, we’re looking forward to taking the film experience to a whole new level, offering kids and families endless opportunities for playtime fun with the memorable and lovable characters found in this amazing Arctic world.” Guests of all ages can make their very own Mumble ($22) at Build-A-Bear Workshop stores, beginning November 9 in North America. The store will also offer other pre-stuffed characters inspired by "Happy Feet," including eight-inch lil’ friends Gloria, Lovelace, and Ramon ($7 each or a set of three for $15). All three penguin characters will be sold separately in Build-A-Bear Workshop stores. Mumble 4-in-1 sound ($3) and soundtrack ($12) are also available, along with additional clothing and accessories. “Mumble is a charming penguin who is sure to tap his way into everyone’s heart,” said Maxine Clark, Build-A-Bear Workshop® Founder and Chief Executive Bear. “We are thrilled to partner with Warner Bros. Consumer Products to bring the fun-loving characters of the upcoming film "Happy Feet" into the arms of fans, who will love them. Mumble will add a toe-tapping touch to our stores’ interactive and creative process and is sure to become a holiday treasure.” About "Happy Feet" In the great nation of Emperor Penguins, deep in Antarctica, you’re nobody unless you can sing—which is unfortunate for Mumble (ELIJAH WOOD), who is the worst singer in the world. He is born dancing to his own tune…tap dancing. Warner Bros. Pictures presents, in association with Village Roadshow Pictures, a Kennedy Miller production, in association with Animal Logic Film. A George Miller film, "Happy Feet" features the voices of Elijah Wood, Robin Williams, Brittany Murphy, Hugh Jackman, Nicole Kidman, Hugo Weaving and Anthony LaPaglia. The film is directed by George Miller, who also co-wrote the screenplay with John Collee, Judy Morris and Warren Coleman. The film is produced by Doug Mitchell, George Miller and Bill Miller, with Zareh Nalbandian, Graham Burke, Dana Goldberg, and Bruce Berman executive producing. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About Build-A-Bear Workshop Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in St. Louis in 1997, the company currently operates more than 255 stores in the United States, Canada, the United Kingdom and Ireland. The addition of franchise stores in Europe, Asia and Australia make Build-A-Bear Workshop the leader in interactive retail. In November 2004, the company expanded the make-your-own concept from stuffed animals to dolls with the opening of its first friends 2B made(R) stores, where Guests can make their own doll friends. In April 2006, Build-A-Bear Workshop acquired The Bear Factory Limited and Amsbra, Ltd. adding company-owned stores in the United Kingdom and Ireland. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $362 million in fiscal 2005. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web sites at www.buildabear.com and www.friends2bmade.com. # # #