Warner Bros. Consumer Products And Cartoon Network Latin America Announce Cartoon Cartoons Corners In Riachuelo Stores

(October 9, 2001 – Burbank, CA) – Warner Bros. Consumer Products Latin America and Riachuelo have entered into a licensed retail agreement to develop Cartoon Network “CARTOON CARTOONS” “corners” inside the retailer’s 70 department stores in Brazil. The new retail shops will feature licensed and exclusive products showcasing Cartoon Network’s popular original series stars, “The Powerpuff Girls,” “Cow and Chicken,” “Dexter’s Laboratory,” “Johnny Bravo,” and “Ed, Edd ‘n Eddy.” “We are pleased to partner with Riachuelo to present these dynamic properties from Cartoon Network in a new and exciting environment. This kind of agreement is at the leading edge of licensing in Latin America,” said Mr. Ludovisi, Vice President, Latin American Licensing, Warner Bros. Consumer Products. “This important project demonstrates our commitment to building the Cartoon Network brand and to our strong focus on retail to showcase entertainment properties. We are thrilled to be taking this exciting next step in meeting our global licensing objectives.” Cartoon Network” Cartoon Cartoons” “corners” are Cartoon Network “shops” within the children’s sections of the Riachuelo stores. Beginning in October, product lines for kids and teens including apparel, such as beach and sports wear; accessories like shoes, backpacks and hats; and bed and bath products will be available exclusively inside Riachuelo stores. Riachuelo will carry licensed merchandise and will have the ability to design and develop exclusive products as well. All of the items will feature the much-loved, popular characters from five of the Original Cartoon Network series called “Cartoon Cartoons.” “We have great admiration for Warner Bros. Consumer Products’ business expertise in the development of entertainment-based merchandise and retail concepts. The strength and popularity of these Cartoon Network properties is undeniable,” said Mr. Chede Soares, Group Manager of Kids and Infants, Riachuelo. “Riachuelo is very well positioned in the retail market and we have no doubt of the success of this new project with families throughout Brazil.” The “corners” were developed so that all the visual communication would be bright and colorful, following the look of the Cartoon Network brand. The sizes of the areas vary with model spaces of 20 to 50 square feet. Themed fixtures and banners distinguish each shop and the television towers airing non-stop cartoons in the larger shops are designed to entertain and delight consumers. “We are confident that this deal with Riachuelo will be successful thanks to the strength of our channel, Web site and widespread appeal of our Cartoon Cartoon programs,” said Fernando De Los Reyes, Vice President of Marketing, Cartoon Network Latin America and Boomerang Latin America. “We are particularly excited about this agreement because it affirms what we've been saying for quite sometime, that Cartoon Network is a brand to be reckoned with throughout the region with strong retail appeal." In celebration of the “corners” launch and Children’s Day, Riachuelo stores throughout Brazil will host a special gift with purchase promotion. From September 30 through October 12, anyone who spends R$ 30,00 on any item from the children’s department will receive an exclusive coloring book and crayons with the Cartoon Network characters. The launch of the Cartoon Cartoons corners will be announced through an advertising campaign that will include 30 and 60 second commercials transmitted on Cartoon Network, Rede Globo, SBT and Rede Record; banners on the CartoonNetwork.com.br Web site; ads inserted in the country’s major newspapers; and a direct mail campaign to Riachuelo’s 5 million credit card holders. Warner Bros. Consumer Products is a division of Warner Bros., an AOL Time Warner Company, and is one of the leading licensing and retail merchandising organizations in the world. Pertencente ao Grupo Guararapes, Riachuelo é uma das empresas de capital nacional que mais tem se destacado no varejo de vestuário e artigos para o lar. Com 50 anos de atuação nesse segmento, a Riachuelo é reconhecida como uma empresa ética, que privilegia o bom atendimento e qualidade de seus produtos a preços convidativos. Atualmente, as Lojas Riachuelo possuem 70 lojas espalhadas pelas principais cidades brasileiras, oferecendo uma extensa variedade de itens em moda feminina, masculina, infantil, acessórios, além de uma linha completa de cama, mesa, banho, tapetes e cortinas. Cartoon Network Latin America is Turner Broadcasting System, Inc.'s 24-hour cable and satellite service offering the best in animated entertainment from the world's largest cartoon library and original programs such as “The Powerpuff Girls,” “Dexter's Laboratory,” “Johnny Bravo,” “Cow and Chicken,” “Ed, Edd ‘n Eddy,” “I Am Weasel,” “Courage,” “The Cowardly Dog,” “Mike, Lu & Og,” and “Sheep in the Big City.” It is the favorite and most viewed cable network and is available in more than 13.8 million households in the region. Cartoon Network Latin America launched April 30, 1993 and is available in Spanish, Portuguese and English. # # #