Warner Bros. Consumer Products And Bank Of China Team Up To Launch A New Looney Tunes MasterCard In Hong Kong

(May 6, 2004 – Burbank, CA) - Warner Bros. Consumer Products and the Bank of China’s BOC Credit Card announce the launch of the first Looney Tunes MasterCard and mini Looney Tunes MasterCard in Hong Kong. The new card, titled “y not Looney Tunes MasterCard,” comes in two classic Looney Tunes designs and is accompanied by a mini card. The choices featuring the world-renowned Looney Tunes include a Tweety emblazoned MasterCard, accompanied by a mini card featuring Sylvester, or a MasterCard featuring Bugs Bunny, paired with a mini card featuring Taz. With its innovative design, the mini cards are easily portable and can be added directly to a keychain for easy retrieval. The mini card also comes with a uniquely designed carrying case to showcase the cards design. Both cards are linked to the same account, which ensures easy account management. Until August 31, 2004, each applicant will be eligible for a three year annual waiver, and will also receive a free gift. Through purchases, transfers, or cash advances, new cardholders can receive gifts such as a Looney Tunes Bean Bag after they have accrued HK$3,000 or a Tweety MP3 Player after HK$5,000. For more information on the BOC Credit Card, please visit the website: www.boci.com.hk. # # #