Warner Bros. Consumer Products Adds Character To Flavored Beverages In Mexico With Two New Agreements

(March 26, 2002 – Burbank, CA) - Warner Bros. Consumer Products is pleased to announce that working closely with their licensees Bravo! Foods and Embotelladora Cactus, new character-branded beverages are available throughout Mexico. In January 2002, Bravo! Foods introduced Looney Tunes characters branded milk flavored products, which are being distributed by Neolac in Mexico. Embotelladora Cactus just launched an array of Scooby-Doo-themed natural water, flavored drinks and powdered concentrates, in the Mexican market. “We are fully committed to expanding the unique beverage category in Latin America with the timeless Warner Bros. characters,” said Mark Matheny, Executive Vice President of International for Warner Bros. Consumer Products. “We are thrilled to be working with these two well-respected companies, Bravo! Foods and Embotelladora Cactus, to offer these high quality products, to consumers throughout Mexico.” Looney Tunes Brand Flavored Milk With the recent launch of the new product line from Bravo! Foods’, Warner Bros.’ legendary Looney Tunes characters can be found on shelves of select supermarkets and hypermarkets throughout Mexico. The flavored milk comes in five flavors, each one corresponding to a different Looney Tunes characters: Bugs Bunny (Vanilla Shake), Bugs Bunny and Daffy Duck (Strawberry), Tweety (Banana), Chocolate (Taz) and Wile E. Coyote and Road Runner (Orange). The Looney Tunes branded milk is a deliciously flavored nutritious drink designed mainly for children. All of the packs, which are standardized to support brand awareness, have a colorful and handy design that is perfect for any child’s lunch. Looney Tunes flavored milk is available throughout Mexico in the following retail chains: Comercial Mexicana, Sumesa, Super G, Carrefour, Tiendas ISSSTE, Casa Ley, Bodega Comercial Mexicana, Gigante, Auchán, Chedraui and H.E.B., as well as in convenience stores as Círculo K and Extra. Scooby-Doo Themed Natural Water and Flavored Drinks The new line of natural water, flavored drinks and powdered concentrates recently launched from Embotelladora Cactus, are being distributed in self-service stores, convenience stores, retailers and wholesalers, in major markets throughout Mexico, and later in smaller markets. Embotelladora Cactus introduced four flavors for its flavored drinks and concentrate products: orange, grape, mango and apple. Scooby-Doo powdered concentrates are made of fruit pulp, 100% natural flavors and vitamins. These concentrates come in 35-gram envelopes of concentrate to prepare up to 1.5 liters of drink in mango, grape, apple and orange flavors. Warner Bros. Consumer Products is a division of Warner Bros., an AOL Time Warner Company and is one of the leading licensing and retail merchandising organizations in the world. Bravo! Foods holds a license from Warner Bros. Consumer Products to utilize the Looney Tunes´ characters and names on milk products throughout the fifty U.S.States, Puerto Rico, the U.S. Virgin Islands, China and Mexico. For more information, visit http://www.bravobrands.com. Graphics available on website. Neolac, found in 1995 after ten years of investigation in the Instituto de Biotecnología de la Universidad Nacional Autónoma de México, offers nutritional products based on innovation, and health in a positive social impact. Embotelladora Cactus is a 100% Mexican firm constituted in 1994 to bottle, distribute and market natural water and flavored drinks. Embotelladora Cactus has kept, from its creation, the goal of offering consumers innovative products. # # #