Six Flags Magic Mountain Announces Lex Luthor: Drop of Doom, The World’s Tallest Vertical Drop Ride!

(September 1, 2011 – Valencia, CA) – Another one for the history books, Six Flags Magic Mountain, in partnership with Warner Bros. Consumer Products and DC Entertainment, announced today the world’s tallest vertical drop ride, Lex Luthor: Drop of Doom, will make its debut for the 2012 season. Named after one of DC Comics’ most dangerously intelligent super-villains and Superman’s greatest enemy, Lex Luthor: Drop of Doom will be an engineering phenomenon, attached to both sides of the iconic Superman: Escape from Krypton tower. Soaring at a sky-scraping 400 feet, Lex Luthor: Drop of Doom is slated for a spring 2012 launch. Fearless riders will be seated inside floorless gondolas on two vertical tracks flanking each side of the Superman: Escape from Krypton tower. Passengers on the gondolas will be pulled to the top of the tower, experience a brief pause before being released and dropped at speeds of up to 85 miles-per-hour. After five seconds of freefall, the gondola will be stopped by a sophisticated magnetic braking system just a few feet from the ground. “Six Flags is known world-wide as the industry leader in delivering world-class thrills, and Six Flags Magic Mountain is proud to be at the head of the pack, offering guests the biggest and the best,” said Bonnie Rabjohn, Six Flags Magic Mountain Park President. “We are excited to add another world record to our collection of record-breaking, first-in-the-U.S. attractions.” Changing Magic Mountain’s legendary skyline, Lex Luthor: Drop of Doom will offer riders breathtaking panoramic views as they are lifted to the top of the tallest vertical drop ride ever built. Sitting eight abreast, riders will plummet 40 stories at an extreme speed before coming to a stop, all while the Superman: Escape from Krypton cars are blasted to the top of the same structure. “Six Flags Magic Mountain continues to deliver powerful thrills to our guests year after year,” said Jim Reid-Anderson, Chairman, President and CEO of Six Flags Entertainment Corporation. “Lex Luthor: Drop of Doom is a tremendous addition and brings a new dimension of excitement to the park’s already remarkable collection of thrill rides.” Lex Luthor: Drop of Doom is being manufactured exclusively for Six Flags Magic Mountain by Intamin AG of Switzerland. About Six Flags Entertainment Corporation: Six Flags Entertainment Corporation is the world’s largest regional theme park company with 2010 revenue of nearly $1.0 billion and 19 parks across the United States, Mexico and Canada. Six Flags Over Texas, the company’s flagship location, is celebrating its 50th anniversary season in 2011. About Warner Bros. Consumer Products: Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About DC Entertainment: DC Entertainment, home to iconic brands DC Comics (“Superman,” “Batman,” “Green Lantern,” “Wonder Woman,” “The Flash,” etc.), Vertigo (“Sandman,” “Fables,” etc.) and “MAD,” is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world.###