Pilar Zulueta Promoted To Executive Vice President And General Manager, EMEA For Warner Bros. Consumer Products

(June 2, 2010 – Burbank, CA) – Pilar Zulueta has been promoted to Executive Vice President and General Manager, EMEA (Europe/Middle East/Africa), it was announced today by Jordan Sollitto, Executive Vice President International Licensing, Warner Bros. Consumer Products (WBCP). “Pilar has been instrumental in helping to lead our continued expansion and success in this key region with her strong leadership and expertise in the world of entertainment licensing,” said Sollitto. “Taking on this more senior position allows her to play an even larger role in shaping the future of our business.” Zulueta continues to report to Sollitto and hold responsibility for the management of licensing and retail business development activities. Working with licensees, retailers, promotional partners and WBCP offices, she oversees regional sales and marketing initiatives related to key consumer products categories including toys, apparel and accessories, housewares, promotions and publishing, among others. The entertainment licensing portfolio Zulueta manages in the region encompasses global entertainment brands such as Looney Tunes, Harry Potter, Scooby-Doo, and the DC Comics super heroes. Throughout her career at WBCP, Zulueta's leadership has played an important role in the sustained, robust growth of the company’s European business. She and her team navigated successfully through the transition to a single Euro trading zone and spearheaded WBCP’s move into the world of soccer with FIFA and UEFA. Zulueta’s team also continues to lead the way with Looney Tunes Active, one of several initiatives to originate in Europe and subsequently expand to other territories. Zulueta joined WBCP in 1997 as General Manager of operations in Spain and Portugal and in 1999 she was promoted to Vice President and General Manager of Southern Europe. In 2002, she was promoted to Senior Vice President and the scope of her responsibility was expanded to include the entire EMEA region. Prior to joining WBCP, Pilar held a variety of positions with RJR Nabisco and earned an MBA at the Instituto de Empresa in Madrid. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. # # #