New Scene It?® DVD Game Tests Players’ Knowledge Of The Hit “Friends” Television Series

(January 18, 2006 - El Segundo, CA) – Just how well do fans know their "Friends"? Remember when Joey got a Thanksgiving turkey stuck on his head? The Scene It?® "Friends" DVD game includes all of the hilarious classic moments and escapades of Chandler, Monica, Ross and the rest of the "Friends" gang. It challenges players’ knowledge with images and clips as they answer trivia questions and race around the board to win. Mattel, Inc. (NYSE: MAT) has teamed up with Screenlife, LLC, the creator of Scene It?®, the first-ever DVD-based board game and Warner Bros. Consumer Products to create this exciting addition to the award-winning lineup of Scene It?® DVD games. Players compete in Scene It?® "Friends" with questions such as, “Which of Phoebe’s songs is made into a music video and eventually a commercial jingle?” “What is Joey’s signature pick-up line?” and “Who was the only "Friends" star to direct several episodes?” Scene It?® "Friends" contains more than a thousand scenes, stars, images and trivia challenges from all 10 seasons of the hit comedy series. Card-based questions come in three categories named in the style of "Friends" episodes – “The One with the Details,” “The One with All the Dialogue” and “The One with the Pop Culture.” “Details” questions ask the who, what, when, where and why of "Friends," ”Dialogue” questions ask who said what and ”Pop Culture” questions ask about items in popular culture related to "Friends" episodes and cast members. “We are excited to bring 'Friends' back into living rooms nationwide,” said Matthew Turetzky, vice president, marketing, interactive and youth electronics, Mattel Brands. “The trivia questions and visual puzzles of Scene It? 'Friends' combine the energy of the show with friendly competition.” “Players can relive 'Friends' moments through game play,” said Karen McTier, executive vice president, domestic licensing and worldwide marketing for Warner Bros. Consumer Products. “Scene It? 'Friends' adds a new aspect of entertainment to the award-winning 'Friends' sitcom series.” “Scene It? 'Friends' extends the life of a pop culture phenomenon, transforming it into an interactive entertainment experience,” said Dave Long, co-founder and CEO of Screenlife. “'Friends' fans will find it addictive.” DVD-based questions include “My Play” or “All Play” options, which launch clips and puzzles on the players’ TV screen. The proprietary Optreve® technology, exclusive to Scene It?® games, randomizes "Friends" clips for a different version of the game every time, and a Flextime® game board allows time-constrained friends and families to play a quick game on the fly or opt to unfold the game board for a longer, more complete game experience. Scene It?® "Friends" is currently available nationwide and has a manufacturer’s suggested retail price of $39.99. Scene It?® games are recognized as family-friendly with great value and innovative game play. In February 2005, Scene It?® TV was named the prestigious 2005 Toy Industry Association’s Toy of the Year award winner in the Game of the Year category. Scene It?® has garnered many other awards including the Ultimate Toy Award; the 2005 Children’s Choice Award; FamilyFun Magazine’s 13th Annual Toy of the Year Award; Toy Industry Association’s Toy Wishes “All-Star”; iParenting Media Award; and Parents’ Choice Award. For more information on Scene It?® games from Mattel, log onto the Mattel Games website at www.mattelgamefinder.com or www.sceneit.com. About Mattel Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl® and Tyco® R/C, as well as Fisher-Price brands, including Little People®, Rescue Heroes®, Power Wheels® and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 42 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow. About Warner Bros. Consumer Products Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. About Screenlife, LLC Screenlife, LLC is the creator and world’s leading manufacturer of DVD games. Screenlife products are powered by Optreve® DVD Enhancement Technology. Screenlife’s Scene It? branded games are available in five languages, across 14 countries, and in more than 40,000 retail locations worldwide. A leader in entertainment licensing, Screenlife has secured thousands of partnerships with the major Hollywood studios, sports leagues and recording labels as well as actors, athletes and musicians. For more information about Scene It? or other Screenlife games, visit www.screenlifegames.com or call (866) DVD-GAME. © 2005 Screenlife, LLC. All rights reserved. Scene It?®, OPTREVE®, The DVD Game and Screenlife are trademarks of Screenlife, LLC. TM & © Warner Bros. Entertainment Inc. The FRIENDS trademark is used by Warner Bros. Entertainment Inc. under license from RAMPAGE Clothing Company. # # #