NBC Renews Emmy Award-Winning “The Ellen DeGeneres Show” In A Long-Term Deal
(August 10, 2006 – Burbank, CA) – Three-time Daytime Emmy Award winner for Outstanding Talk Show “The Ellen DeGeneres Show” has been renewed for three years by the NBC owned and operated television stations in 10 top television markets, including New York, Los Angeles and Chicago. This deal was announced today by Dick Robertson, President, Warner Bros. Domestic Television Distribution, the series’ distributor; Jim Paratore, Executive Vice President, Warner Bros. Domestic Television Distribution and President, Telepictures Productions, the series’ producer; and Jay Ireland, President, NBC Universal Television Stations.
In addition to New York, Los Angeles and Chicago, the series has also been renewed in Philadelphia, San Francisco, Dallas, Washington, D.C., Miami, San Diego and Hartford through the 2009-2010 season.
“We’ve believed in Ellen and this series from the very beginning,” said Robertson. “We’re glad that our partners at NBC shared our belief and gave this series the opportunity to become a prestige property and a defining series for NBC daytime, popular with stations, viewers and advertisers.”
“NBC’s commitment to the show establishes Ellen as one of the elite, long-term franchises in syndication,” said Paratore. “She connects with the upscale, suburban soccer-moms that advertisers pay a premium to reach.”
“‘The Ellen DeGeneres Show’ is a highly regarded and extremely valuable property for our local stations,” said Ireland. “The show is both an advertiser and viewer favorite, and we’re pleased that “Ellen” will remain a part of the NBC stations’ family for three more years.”
Reaching more than 13 million viewers each week, “Ellen” has grown its audience in each of its three seasons on the air. Among Women 18-49, the series has grown from a 1.1 (during the 2003-2004 season) to a 1.3 (during the 2004-2005 season) to a 1.5 (during the 2005-2006 season), while among Women 25-54 the series has built from a 1.2 to a 1.4 to a 1.7. This feat is even more impressive considering all the other syndicated talk shows are either flat or down season-to-season in these two important demographics.
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