Mervyn’s And Warner Bros. Consumer Products Partner For A “Pesky” Valentine’s Day Promotion

(January 23, 2002 – Hayward, CA) – Mervyn’s, a family favorite shopping destination, and Warner Bros. Consumer Products today announced that they are teaming up to introduce a new collection of Pesky Meddling Girls products in each of Mervyn’s 264 stores for a Valentine’s Day promotion. Jennifur Brandt, creator of Pesky Meddling Girls and author of the empowering book "Life is a Movie Starring You: The Pesky Meddling Girls Guide to Living Your Dreams," has worked in conjunction with key Warner Bros. Consumer Products’ licensees to design a line of apparel and accessories meant to inspire young girls and women across the country. Mervyn’s is currently carrying Pesky Meddling Girls clothing, handbags, shoes and accessories, which will be available throughout the Valentine’s Day season. Jennifur Brandt will be making special guest appearances at two Mervyn’s stores on Saturday, February 2 in Lakewood, CA and Saturday, February 9 in Serramonte, CA, to promote the Pesky Meddling Girls merchandise and speak to young girls, sharing her vision, creativity and positive spirit. Local radio affiliates in both markets will be accompanying Jennifur Brandt in-store, hosting a special Valentine’s Day-themed event. As part of the Valentine’s Day promotion, a special Pesky Meddling Girls gift will be given to the first 200 visitors of the Lakewood and Serramonte stores, the day of the event. In addition, a local San Francisco radio station will be hosting an on-air promotion in the San Francisco Bay Area, giving away an autographed book from Jennifur Brandt to selected callers. “We are looking forward to continuing our partnership with Warner Bros. Consumer Products, by offering a new brand at Mervyn’s that empowers our young guests,” said Frank Castiglione, senior vice president of marketing for Mervyn’s. “Pesky Meddling Girls appeals to not only our core guest - a woman in her 20’s to 40’s - but to her daughters as well. The line is trendy, unique and fun,” continued Castiglione. Prior to the Pesky Meddling Girls agreement, Mervyn’s and Warner Bros. Consumer Products partnered together on a successful Cartoon Network promotion in March 2001, and an exclusive licensing arrangement for Frosty the Snowman during the 2001 Holiday season. “We are delighted to strengthen our ongoing partnership with Mervyn’s by launching the new Pesky Meddling Girls apparel and accessories line, offering women and girls an excellent way to express themselves with original merchandise inspired by Jennifur Brandt,” said Karen McTier, executive vice president, domestic licensing for Warner Bros. Consumer Products. “Pesky Meddling Girls is a brand focusing on the aspirations of young women and the eye-catching pink product line is a perfect fit for a Valentine’s Day promotion with Mervyn’s.” “We are pleased to join Mervyn’s in making Valentine’s Day fun and fanciful for young women with Jennifur Brandt’s Pesky Meddling Girls sparkling and creative clothing and accessories,” added Gwilym McGrew, senior vice president, retail business development for Warner Bros. Consumer Products. The Pesky Meddling Girls products are currently available in all Mervyn’s locations. Pesky Meddling Girls is a fashion/lifestyle brand created by Jennifur Brandt, author of "Life is a Movie Starring You: The Pesky Meddling Girls Guide to Living Your Dreams," which happens to be the motto and life philosophy that inspires everything Jennifur touches. The Pesky brand reinvents the dress-up game, elevating it to a brand new level with an emphasis on glitter and glam, rock & roll, fantasy & feathers – blending old Hollywood style with new trends for teens and tweens. A Pesky Meddling Girl is outspoken, but never rude. She is open-minded and has pin-up girl confidence. She loves to read and educate herself. Above all, a Pesky girl adds glam to everything from sparkly vintage gowns to jeans and a t-shirt. About Mervyn’s Mervyn’s, headquartered in the San Francisco Bay area, is a promotional, casual, neighborhood department store operating 264 stores in 14 states. Known for its extensive selection of national and owned-brand fashions and housewares at exceptional prices Mervyn’s is a family favorite shopping destination. With a focus on improving the lives of children and families, Mervyn’s, together with parent company Target Corporation, annually contributes more than $1 million a week through grants and special programs to communities where the company does business. About Warner Bros. Consumer Products Warner Bros. Consumer Products is a division of Warner Bros., an AOL Time Warner Company, and is one of the leading licensing and retail merchandising organizations in the world. # # #