Mary-Kate And Ashley Meet “The Challenge” On DVD And VHS From Warner Home Video

(August 27, 2003 – Burbank, CA) – The game is on! On November 25, Mary-Kate and Ashley head south of the border to compete for the grand prize in a reality TV show in the all-new, feature-length movie, “The Challenge,” presented by Dualstar Video and Warner Home Video (WHV). Join America’s superstar teens as they strive to outwit and outlast their fellow contestants in their latest adventure debuting on DVD for just $19.98 SRP ($14.95 MAP) and VHS for $14.94 SRP ($9.95 MAP). In their final video movie (as they now head to the big screen in the theatrical feature “New York Minute” scheduled for theaters Spring 2004), Mary-Kate and Ashley embark on a “Survivor”-style adventure in Cabo San Lucas, Mexico! Estranged teen sisters who live on opposite sides of the country are, much to their surprise, brought together as teammates in the reality TV show, “The Challenge.” In order to win the grand prize – college scholarships – they’ll need to reconcile their differences, work together and keep their romances a secret from the producers all at the same time! Plus, a surprise ending all Mary-Kate and Ashley fans will love! The Credits The mary-kateandashley brand is America’s #1 ‘tween brand and is the #1 girls’ home video property in direct-to-video sales (nearly 40 million units sold to date and over 40 titles). "When in Rome," released in fall 2002, is the top-selling Mary-Kate and Ashley DVD of all time. The mary-kateandashley brand fashion and lifestyle collection at retail for ‘tweens, toddlers and juniors includes sportswear, swimwear, eyewear, footwear, book bags, hair accessories, jewelry, hats, daywear, bodywear, sleepwear, purses, backpacks, watches, stationery, domestics, posters, home furnishings, cosmetics, hair care products, fragrances and hair appliances. The mary-kateandashley brand has also dominated fashion dolls and accessories (reported by Mattel to be #1 in celebrity fashion doll sales, second only to Barbie and outselling all other celebrity dolls), an anchor tenancy on AOL and the largest promotion in AOL Kids history, girls videogames (#1 celebrity-based girls’ videogame franchise with nine titles now available), girls books (#1 girls’ book brand in America with over 40 million copies in print and 4 bi-monthly book series currently available from the mary-kateandashley brand) and television (including the live-action series "So Little Time" and "Two of a Kind" on ABC Family Channel and the animated series "Mary-Kate and Ashley in ACTION!" on Toon Disney). This fall, "Full House" will premiere on Nick at Nite. In addition, the mary-kateandashley brand poster is the #1 girls’ celebrity poster at launch and the mary-kateandashley brand calendar is the #1 celebrity calendar at launch. mary-kateandashley.com is one of the country’s leading ‘tween and teen Internet sites with nearly two billion hits a year and nearly 1,000,000 unique visitors a month and continues double-digit growth quarterly. With operations in 78 international territories Warner Home Video, a Warner Bros. Entertainment Company, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video’s film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment.# # #