Manuel Torres Appointed General Manager Of Warner Bros. Consumer Products Mexico Office
(February 10, 2003 – Burbank, CA) – Manuel Torres has been appointed General Manager of the Warner Bros. Consumer Products office in Mexico, it was announced today by Salvador Viramontes, Vice President of Latin American Licensing for Warner Bros. Consumer Products.
Reporting directly to Viramontes, Torres will manage day-to-day operations of the company’s office in Mexico, while overseeing the development and implementation of strategies that will continue to expand Warner Bros. Consumer Products’ core brands and businesses in the Mexican market. Additionally, he will be responsible for defining policies, strategies and action plans and monitoring overall business performance.
As part of his responsibilities, he will also oversee all facets of licensing sales, retail marketing, promotions and corresponding operational aspects in Mexico. Torres will manage Warner Bros. Consumer Products personnel, identify and secure product placement opportunities, track licensee contracts and oversee the brand assurance process.
“We are very excited that Manuel has joined our highly successful Latin America business team,” said Viramontes. “With a wide range of experience in the industry, extensive knowledge of the Mexican market, excellent management skills and the ability to creatively build new synergies, he will be a key asset in leading our organization and partners in this important business sector.”
Before joining Warner Bros. Consumer Products, Torres held a variety of marketing and trade-marketing positions at such noted companies as Mattel and Unilever. He received both a BA in Accounting and a Marketing and Strategic Planning Diploma from the Universidad Anahuac in Mexico.
As part of this announcement, the company also announced the relocation of its Mexico office. Effective immediately, the office contact information is as follows:
Warner Bros. Consumer Products
Av. Prolongación Paseo de la Reforma #1236,
Piso 7, Col. Santa Fé,
CP 05348
México, DF
Phone -- (52 55) 91 77 73 00 Warner Bros. Consumer Products is a division of Warner Bros., an AOL Time Warner Company, and is one of the leading licensing and retail merchandising organizations in the world.# # #
Av. Prolongación Paseo de la Reforma #1236,
Piso 7, Col. Santa Fé,
CP 05348
México, DF
Phone -- (52 55) 91 77 73 00 Warner Bros. Consumer Products is a division of Warner Bros., an AOL Time Warner Company, and is one of the leading licensing and retail merchandising organizations in the world.