Guinness World Records™ Launches Contest On iPhone™ And iPod Touch® To Crown New World Record Holder

(July 15, 2009 – Burbank, CA) – Warner Bros. Digital Distribution and Guinness World Records™ today challenged iPhone and iPod touch owners to become a certified Guinness World Records record holder. By playing the “Video Game Score” challenge in the Guinness World Records game app and holding the world record for most points on August 15, 2009, one player will be immortalized by having their name recorded in the “Guinness World Records 2010 Gamer’s Edition” as the iPhone gaming champion. To participate, consumers first download the Guinness World Records game on the App Store. Once in the game they create a GameSpy account so their score can be verified and recorded remotely. Every player has a customizable avatar that roams the globe to find and enter competitions. The “Video Game Score” competition can be found in the Cape Canaveral area. With the press of a button, players can sync their score for each game to their GameSpy account. For detailed instructions visit: http://iphone.warnerbros.com/gwr/. About Guinness World Records for the iPhone / iPod touch Offering endless gameplay that showcases the powerful capabilities of the iPhone and iPod touch, Guinness World Records features 36 insanely fun digital game challenges based on real life world records. These digital competitions are as wacky and bizarre as they are challenging and fun. From crushing watermelons with the player’s head and plucking feathers from a turkey, to throwing a washing machine the farthest, all using the touch screen and motion sensing technologies of the iPhone and iPod touch, the fun never stops. The Guinness Worlds Records app is available now on the App Store for $4.99. Craig Glenday, Editor-in-Chief of Guinness World Records, said: “Guinness World Records inspires people everywhere to dream about breaking their own records and joining other record holders in the annual publication. The Guinness World Records game for the iPhone and iPod Touch is fun and engaging, offering hour after hour of entertainment as people everywhere attempt a world record in one of the most exciting and innovative games on the App Store. Players can instantly upload their scores to Gamespy’s online leaderboard and truly gain bragging rights as they not only compete against friends – but the whole world.” Guinness World Records game app features 36 of the most outrageously challenging games found on the iPhone/iPod touch. They include: • “Cockroach Eating” – Feeling hungry? “Eat” the most in-game arthropods in the fastest time possible without ever having to touch a real bug. The current real life Guinness World Record of 36 cockroaches eaten in one minute was set by Ken Edwards. Mmm … crunchy! • “Melon Crush” – Feeling destructive? Smash the most watermelons with your head in one minute to beat John Allwood’s actual Guinness World Record of 40, without ever having to pick seeds and bits melon out of your hair. • “Largest Bubblegum Balloon” – Chad Fell’s current real life Guinness World Record bubblegum bubble had a diameter of 20 inches and took more than three pieces of gum to accomplish, but all you need is the game app. Fans can view the games’ global leader board by visiting www.guinnessworldrecordsgame.com. The Guinness World Records app works with iPhone 3G, the original iPhone, and iPod touch. To download the app, visit: http://tinyurl.com/gwriphone For more information about the Guinness World Records game, visit http://iphone.warnerbros.com/gwr/ About Guinness World Records Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. Guinness World Records also annually publishes the Gamer’s Edition; a records book devoted solely to the world of computer gaming and high score record achievements. The Guinness World Records website (www.guinnessworldrecords.com) receives more than 11 million visitors a year. Guinness World Records is part of the Jim Pattison Group, one of Canada’s largest privately owned companies which is a conglomerate of interests, including advertising, broadcasting, grocery stores and automotive retailing. The featured record(s) have been supplied courtesy of Guinness World Records Limited. About Warner Bros. Digital Distribution Warner Bros. Digital Distribution (WBDD) manages Warner Bros. Home Entertainment Group’s electronic distribution over existing, new and emerging digital platforms, including pay-per-view, electronic sell-through, video-on-demand, wireless and more. WBDD also oversees the WBHEG’s worldwide digital strategy, partnerships in digital services and emerging new clients and business activities in the digital space. About Warner Bros. Home Entertainment Group Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles. Apple, the Apple logo, iPod, iPod touch, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc. App Store is a service mark of Apple Inc. # # #