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Emmy Award Winning NFL Films Illuminates The Screen With New Cinematography In Warner Home Video’s “Ultimate NFL” DVD Release On October 26, 2010

(September 13, 2010 – Burbank, CA) – With over 40 years of experience and 100 Emmy® awards to its credit, NFL Films has been engaging fans of America’s most popular sport with its trademark extraordinary footage and legendary storytelling for decades. Now, Warner Home Video, the National Football League and NFL Films are teaming up to deliver the ultimate NFL fan the chance to experience the world of professional football like never seen before with the “Ultimate NFL” DVD release. Using a new camera which shoots up to 1,000 frames per second in high-definition, NFL Films depicts the game in richly detailed super slow motion, giving a new perspective to America’s Sunday ritual. “Ultimate NFL” will be available on October 26, 2010 on standard DVD for $26.95 SRP and Blu-ray for $29.99. Order due date is September 21, 2010. “Ultimate NFL” will take fans on a journey through the 2009-2010 NFL Season as seen through the high definition lens of an NFL Films cinematographer. From a wide range of angles and speeds that go beyond what is seen on game day, fans will discover the previously unseen physics of football and relive Super Bowl XLIV with thrilling never-before-seen footage. Fans will also have the opportunity to go behind-the-scenes for an all-access tour of NFL Films studios inside the creative process of the most celebrated filmmakers in sports. Highlighted on the Blu-ray DVD is the “media tools” special feature which allows a true interactive experience for the viewer to “walk a mile” in the shoes of an NFL Films producer. Viewers can review shots, edit sequences and select music and sound effects for segments. “NFL Films always does a remarkable job in capturing all the elements of a professional football game and Warner Home Video is proud to partner with them to showcase their new camera technology in the ‘Ultimate NFL’ DVD,” said Don Polite, Executive Director, Partner Brands Marketing, Warner Home Video. “This DVD will be the perfect addition to the ultimate NFL fan’s DVD library, providing a fresh perspective and appreciation for the game of football as seen through the high definition lens of an NFL cinematographer.” DVD Special Features:
    • Virtual Tour of NFL Films – fans get a chance to go behind-the-scenes for an all-access tour of NFL Films studios and inside the creative process of the most celebrated filmmakers in sports.
Blu-Ray Special Features:
    • All Standard Special Features as well as:
      • Picture-in-Picture with Steve Sabol
      • Production Tools
      • Trivia Track
About Warner Home Video: With operations in 90 international territories, Warner Home Video, a Warner Bros. Entertainment Company, a division of the Warner Bros. Home Entertainment Group, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video's film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment. About Warner Bros. Home Entertainment Group: Warner Bros. Home Entertainment Group brings together Warner Bros. Entertainment's home video, digital distribution, interactive entertainment/videogames, direct-to-DVD production, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. WBHEG is responsible for the global distribution of content through DVD, electronic sell-through and VOD, and delivery of theatrical content to wireless and online channels, and is also a significant worldwide publisher for both internal and third party videogame titles. About NFL Films: Since 1965, NFL FILMS has revolutionized the way America watches football and set the standard in sports filmmaking. Exclusive all-access sound, stunning cinematography, stirring orchestral music and poignant storytelling are the trademarks of NFL FILMS. Winner of 100 Emmy® awards, the 45-year-old production division of the National Football League is widely recognized as the most honored filmmaker in sports. For more information, log onto www.NFLFILMS.com.
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