DC Comics And ConAgra Foods Store Brands Join Forces To Create Justice League Fruit Snacks

(April 23, 2002 – Burbank, CA) – DC Comics has signed a multi-year deal with ConAgra Foods Store Brands division to manufacture Justice League fruit snacks. Hitting stores this summer, the snacks will feature the world’s most popular superheroes of the hit Cartoon Network show “Justice League” and the top-selling DC Comics title. The fruit snacks will be sold as private label goods where retailers sell the product under their own store brand label. Justice League fruit snacks will be sold through ConAgra Foods Store Brands’ grocery retailers and mass merchandise customers. “We are looking forward to working with ConAgra Foods on Justice League fruit snacks,” said Joel Ehrlich, Senior Vice President, Advertising and Promotions for Warner Bros. Consumer Products and DC Comics. “Kids and parents will love Justice League fruit snacks as the superheroes are the world’s original and most popular crime fighting team. They are recognized around the world by fans of all ages.” “We are thrilled to be launching Justice League fruit snacks,” said George Miketa, Vice President Sales and Marketing, ConAgra Foods Store Brands. “The partnership forged with DC Comics is strategically aligned with our long-term objective of offering value-added, time tested licensed equities to our customers and consumers.” The Justice League fruit snacks, shaped as Batman, Superman, Wonder Woman, Hawkgirl, The Flash, Green Lantern and Martian Manhunter, are fortified with 100 percent of the Daily Value of Vitamin C. The monthly “Justice League of America” comic book continues to be one of DC Comic's best-selling titles, consistently ranking among the top ten in industry sales. The Warner Bros. Animation produced series, “Justice League,” premiered on Cartoon Network on November 17, 2001 and quickly became an audience favorite with children and adults alike, ranking consistently in the networks top ten performers. Issue #1 of the series tie-in comic book, which is entitled “Justice League Adventures,” debuted in November 2001 and is one of the industry’s top sellers. DC Comics, a division of Warner Bros. an AOL Time Warner Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman and Wonder Woman. These DC superheroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics’ Web site is located at www.dccomics.com. ConAgra Foods, Inc. is one of North America's largest food companies with a strong presence in consumer grocery as well as restaurant and foodservice establishments. ConAgra Foods Store Brands division is a leading supplier to the private label industry and produces innovative, quality products in the following categories: fruit snacks, wholesome snack bars, cereal, pudding, cocoa, canned pasta, marshmallows, pie crust, and cooking spray. For more information, please visit us at www.conagrafoods.com. # # #