Bruce Rosenblum Named President Of Newly Formed Warner Bros. Television Group
(September 8, 2005 – Burbank, CA) - Nineteen-year Warner Bros. Entertainment veteran Bruce Rosenblum, Executive Vice President at the Studio since 1999, has been named President of the newly formed Warner Bros.Television Group, it was announced today by Barry M. Meyer, Chairman & CEO, Warner Bros., to whom Rosenblum will continue to report.
In his new role, Rosenblum will have complete oversight of and a broad mandate to grow the entire Warner Bros. portfolio of television businesses, including worldwide production and distribution as well as broadcasting. As The WB Network enters its second decade, it will now report directly to Rosenblum.
“Bruce is one of the most talented and forward-thinking executives working in television today,” Meyer said. “We’re going to rely on his intelligence, instincts and unparalleled experience to create dynamic new business models under the banner of the Warner Bros. Television Group. With Bruce at its helm, I’m confident our Television Group will continue its legacy of success and remain the dominant supplier of high quality content to the worldwide television marketplace.”
“Bruce and his entire Television Group team represent an unrivaled television operation that is head and shoulders above its competition,” said Alan Horn, President & COO, Warner Bros. “The Television Group is both a significant contributor to the overall profitability of our Company and an invaluable strategic partner for the other Warner Bros. divisions.”
Rosenblum is widely regarded as one of television’s most innovative executives. Rosenblum played a vital role as one of founders of The WB Network and was an architect of record-setting license fee negotiations for some of the Studio’s leading hits, including “Friends,” “ER” and “The West Wing.” Rosenblum has also been a leader in developing new revenue streams for television content in emerging media platforms.
“The consistent and unrivaled track record of success achieved by each of our production and distribution operations confirms that our studio has the strongest collection of TV companies led by the absolute best executives in the business,” said Rosenblum. “Of course, what ultimately drives our success is our exceptional roster of creative talent – the heart and soul of any television studio – and we are exceptionally fortunate to work alongside such talented people every day.”
For the 2005-2006 season, the Warner Bros. Television Group has a wide breadth of production across multiple platforms and will produce an unprecedented 51 primetime, first-run, cable and animated series. Warner Bros. Television supplies a record 33 series to the six broadcast networks plus two series to cable. Warner Bros. Television has been the most prolific producer of primetime series for 16 of the last 19 television seasons. In addition to WBTV, Rosenblum also oversees the other two television production arms at Warner Bros. – Telepictures Productions, which specializes in programming for the first-run marketplace and produces the Emmy Award-winning “The Ellen DeGeneres Show,” and Warner Bros. Animation, a major supplier to Kids’ WB! and to Cartoon Network.
Warner Bros. Domestic Television Distribution is a leading distributor of first-run and off-network programming. Warner Bros. Domestic Cable Distribution is a leading supplier of television content to the basic cable marketplace, as well as theatrical films to pay and basic cable and the broadcast networks. Together, they distribute a content library in excess of 48,000 television episodes and more than 600 television movies and mini-series. And, Warner Bros. International Television Distribution distributes the Studio’s theatrical films and television programs to the international television marketplace. With 10 overseas offices, WBITV licenses programming, dubbed or subtitled in more than 40 languages, to more than 175 countries.
The final component of the Television Group under Rosenblum’s stewardship is The WB Television Network. Launched with Rosenblum’s hands-on involvement in January 1995, The WB stands as one of the leading young adult brand creations of the past decade and has successfully evolved into an important strategic partner for the other Television Group divisions. Many series on The WB have become touchstones of pop culture and valuable syndication properties, including “Smallville” and “Gilmore Girls.” This fall the network’s “7th Heaven” (from Spelling Television) enters its 10th season and, as such, becomes the longest running family drama of all time.
“Our tremendous scale, both from current production and our library, provides us with a material competitive advantage and positions us well to take full advantage of the enhanced value of content as new and improved distribution channels, such as DVD, video-on-demand, broadband and wireless platforms are developed and mature throughout the world. We are well positioned for future growth,” Rosenblum continued.
In 1994 Rosenblum became senior vice president, television business management until being named executive vice president. Rosenblum first came to Warner Bros. as vice president, business affairs as part of Warner Communications’ 1989 acquisition of Lorimar Telepictures. He joined Lorimar in 1986 from Dern, Mason & Floum (now Del, Shaw, Moonves, Tanaka & Finkelstein), where he began his career as an entertainment attorney in 1982.
He received his juris doctor degree from the University of California, Los Angeles and his bachelor’s degree in business administration from the University of Southern California.
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