“Samantha: An American Girl Holiday” DVD From Warner Home Video

(October 5, 2004 – Burbank, CA) – Warner Home Video will offer consumers a real living doll in time for the holiday season with the debut of “Samantha: An American Girl Holiday,” the live-action film based on the best-selling character from American Girl’s highly-successful book and 18-inch doll collection. The title will be available in stores on both DVD and VHS November 30, shortly after the broadcast premiere on The WB Thanksgiving week. Consumers will be able to purchase the DVD along with a special keepsake heart-shaped locket necklace—just like the one Samantha wears in the movie — for $19.99. The title will also be sold without a collectible on DVD for $19.97 as well as VHS for $14.94. American Girl, a wholly owned subsidiary of Mattel, Inc. (NYSE: MAT, www.mattel.com), was acquired by the world’s leading toy company in 1998. For nearly 20 years, American Girl has provided beautifully made products for each stage of a girl’s development, from her preschool days of fantasy play through her tween years of self-expression and individuality. Deeply committed to its mission to celebrate girls, the American Girl brand has earned the loyal following of millions of girls and the praise and trust of parents and educators. The company’s flagship product line, The American Girls Collection®, features books, 18-inch dolls, and accessories based on nine-year-old fictional heroines who are growing up during important times in America’s past. There are currently eight historical characters, including Samantha, a Victorian orphan growing up at the turn-of-the-20th century, upon whom the television movie is based. To date, American Girl has sold over 100 million books and 10 million dolls. With operations in 89 international territories Warner Home Video, a Warner Bros. Entertainment Company, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video's film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment.# # #