“Harry Potter: The Exhibition” Opens At Seattle’s Pacific Science Center On October 23, 2010

(October 21, 2010 – Seattle, WA) – Soon Harry Potter fans in Seattle will get the chance to step inside the famous wizard’s magical world with “Harry Potter: The Exhibition,” which opens at the Pacific Science Center on October 23, 2010. Tickets are now available online at pacsci.org or by calling (206) 443-2001. Pacific Science Center is the only West Coast venue to host “Harry Potter: The Exhibition,” which will run in Seattle through January 30, 2011. In partnership with Warner Bros. Consumer Products, Global Experience Specialists, Inc. created the 10,000-square-foot experiential exhibition, where visitors will be able to visit dramatic displays inspired by the Hogwarts film sets and see the amazing craftsmanship behind authentic costumes and props from the films. For the first time ever, original artifacts from the highly anticipated, two-part finale to the series, “Harry Potter and the Deathly Hallows,” will be on display, along with hundreds of original props and costumes from the other Harry Potter movies. To add to the excitement, “Harry Potter and the Deathly Hallows - Part 1” will be presented in IMAX at Pacific Science Center’s Boeing IMAX Theater when the film opens on November 19, 2010. “The exhibition continues to be a resounding success at every stop and the response from fans eager to immerse themselves in the Harry Potter experience is overwhelming," said Karen McTier, Executive Vice President, Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products. “Seeing is believing with the detail and artistry that brings this world to life, and visitors to the Pacific Science Center will be wowed at every turn.”‪‪ “Harry Potter: The Exhibition” offers fans a firsthand view of hundreds of authentic artifacts displayed in settings inspired by the film sets – including the Great Hall, Hagrid's hut, the Gryffindor common room – and more. “In anticipation of the theatrical release of ‘Harry Potter and the Deathly Hallows- Part 1,’ we’re excited to offer fans in Seattle the opportunity to experience this magical exhibition and relive their favorite moments from the first six films,” said Eddie Newquist, Chief Creative Officer for GES. “There is no better way to celebrate the beginning of the end, and to appreciate the artistry and creativity which went into bringing this epic series to life.” “Harry Potter’s world has captivated the imaginations of children and adults alike around the world,” said Bryce Seidl, President and CEO for Pacific Science Center. “Through amazing storytelling, state-of-the-art technology and stunning costumes and sets, the Harry Potter adventures have become one of the most celebrated and cherished movie series in history. We are thrilled to bring this enchanting world to Seattle for the West Coast premiere of ‘Harry Potter: The Exhibition.’ We are confident it will attract new audiences, including people of all ages and backgrounds, to Pacific Science Center to experience this one-of-a-kind exhibit as well as the Science Center’s world-class science exhibits and programs.” “Harry Potter: The Exhibition” opens at 10 a.m. on Saturday, October 23, 2010, and runs through Sunday, January 30, 2011. The exhibition requires a time-entry ticket and guests are encouraged to purchase their tickets early to ensure the best date and time. Tickets for the exhibition can be purchased at the Science Center box office, through the website pacificsciencecenter.org or by phone at (206) 443-2001. General public admission to “Harry Potter: The Exhibition” is $26 for adults; $24 for seniors (65 and over) and youth (6-15); $17 for children (ages 3-5) and includes admission to all of Pacific Science Center’s exhibits. About Pacific Science Center: As a private, not-for-profit educational institution, Pacific Science Center’s mission is to inspire a lifelong interest in science, math and technology by engaging diverse communities through interactive and innovative exhibits and programs. About Global Experience Specialists: Las Vegas-based Global Experience Specialists, Inc., a Viad Corp (NYSE: VVI) company, is a leading provider of exhibition, event and retail marketing services. As a result of its consolidation with Exhibitgroup/Giltspur and Becker Group, GES provides an even wider range of services, including turn-key official show services, cutting-edge creative and design, marketing and measurement services – all with an unrivaled global reach. GES partners with leading shows and brands, including the International CES, Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE and WasteExpo, Bell Helicopter, Genzyme, L’Oreal, Warner Bros., and Simon Property Group. For more information, visit www.ges.com. About Warner Bros. Consumer Products: Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world. ###