(Atlanta, GA) – Today, Warner Bros. Discovery Global Themed Entertainment in partnership with Imagine Exhibitions, Inc., and EMC Presents, opens the doors to Harry Potter™: The Exhibition, the most comprehensive touringexhibition ever presented about the Wizarding World, at 200 Peachtree in Downtown Atlanta.
 
This immersive exhibition celebrates the iconic stories and moments from Harry Potter, Fantastic Beasts, and the expanded Wizarding World, including Harry Potter and the Cursed Child, through beautifully crafted environmentsthat honor the iconic moments, characters, settings, and beasts, created by J.K. Rowling and as seen in the films and stories.
 
Visitors can expect to celebrate the wizarding world in a personal way, with an up-close look at authentic props and original costumes from the Harry Potter and Fantastic Beasts films, and a personalized journey through the awe-inspiring magical environments using immersive design and technology never before experienced in a touring exhibition. In addition, as visitors explore each gallery, their interactions are captured using RFID wristbands to deliver uniqueexperiences linked to their visitor profile.
 
“I am thrilled to open the doors and welcome people to the exhibition starting today!” said Tom Zaller, President and CEO of Imagine Exhibitions. “It’s exciting for us to offer the experience for fans here in Atlanta – my hometown and the headquarters of Imagine. The exhibition travels from Philadelphia where it was presented as the world premiere and was enthusiastically received by more than half a million people. Our entire Imagine team, working in close collaboration with Warner Bros. and EMC Presents, have worked to build on the successes. We’re all extremely proud to bring this experience to Atlanta.”
 
The world premiere of Harry Potter: The Exhibition opened this past February at The Franklin Institute in Philadelphia, PA, where it was seen by hundreds of thousands of fans – ranking as one of the most visited exhibitions in the history of the museum. The European premiere is in Vienna, Austria at the METAStadt and will open on Friday, December 16, 2022. The exhibitions will continue to tour globally, extending into more cities in Latin America, Asia, and Europe.

 

Exhibition Gallery Highlights include:

 
From Page to Screen showcases a first edition of Harry Potter and the Sorcerer’s Stone encased in a Gringotts-inspired vault and is surrounded by inspirational video and literary quotes, reconnecting guests to the story as they are introduced to the exhibition.
 
Hogwarts Castle features an immersive multimedia experience with iconic elements like the Whomping Willow,Dementors, and the Marauder’s Map, where guests will see their name appear, prompting them to continue their exploration of the exhibition.
 
The Great Hall is a space that allows visitors to celebrate magical seasonal moments in its iconic architecture.
 
The Hogwarts Houses gallery sets the foundation for the exhibition experience, allowing guests the opportunity to experience more personalized moments with the Hogwarts house they select during their preregistration. While guestsmay gravitate towards one house, this gallery will enable visitors to experience all of the Hogwarts houses in a celebratory hall featuring an iconic Sorting Hat, perfect for photo ops, while surrounded by freshly designed house crests on meticulously created stained glass windows.
 
Hogwarts Classrooms are filled with iconic props, creatures, and costumes. Visitors will interact with magical lessons and games through digital touchscreens to reveal behind-the-scenes secrets about iconic classroom moments. They will brew potions in the Potions Classroom, predict the future in Divination, pot a Mandrake in the Herbology Greenhouse, and use their digital wand to defeat a boggart in Defense Against the Dark Arts.
 
Hagrid’s Hut and The Forbidden Forest offer an interactive Patronus charm experience. Guests will then uncovericonic creatures, such as centaurs and Acromantula, hidden in the forest and explore inside a recreation of Hagrid’s Hut.
 
An exclusive collection of Harry Potter: The Exhibition merchandise will be available in the onsite retail shop for guests to celebrate their fandom through an assortment of themed collections that span the expanded Wizarding World. Fans can choose from a range of products such as apparel, jewelry, and edible treats, including Chocolate Frogs and bottled Butterbeer, as well as merchandise not available at any other Wizarding World experience. Guests will also have access to a café serving a full menu of breakfast bites, sandwiches, and other offerings, as well as non-alcoholic beverages, signature event cocktails, coffee, tea and desserts.
 
Harry Potter: The Exhibition is open Sunday-Thursday, 9:30 a.m.-7:30 p.m., and Friday-Saturday, 9:30 a.m.-9:30 p.m.Tickets are available for purchase here and start at $25 for children (12 and under) and $29 for adults (13 and over), excluding taxes and fees. Additional ticket offerings include the Flextime ticket starting at $59, good for any time or day, as well as a VIP ticket package good for any time on the date selected and including a commemorative lanyard, complimentary audio guide and a $10 voucher to be used in the retail store at the exhibition.

Fans are encouraged to follow Harry Potter: The Exhibition on Facebook, Instagram, and Twitter. #HarryPotterExhibition
 
Harry Potter: The Exhibition was created and developed by Imagine Exhibitions in partnership with Warner Bros. Discovery Themed Entertainment in association with EMC Presents.
 
For general exhibition FAQs, visit here. Interviews with Imagine Exhibitions and photography are available upon request.