Warner Bros. to Open First Harry Potter Flagship Store in New York

Opening Summer 2020

Muggles, the magic of the Wizarding World is coming to New York with the opening of the world's first official Harry Potter flagship store!

Opening in Summer 2020, the store will be located in the heart of New York City next to the iconic Flatiron building at 935 Broadway. Harry Potter New York will be part of an expanding portfolio of Warner Bros. owned Wizarding World experiences that include Warner Bros. Studio Tour London – The Making of Harry Potter and Platform 9¾ retail shops.

Harry Potter New York Flagship - Concept 2
Store imagery for the first Harry Potter flagship store in New York.

This store will house the largest collection of Harry Potter and Fantastic Beasts products in the world under one roof with everything from personalized robes and Bertie Bott's Every Flavor Beans to a brand-new range of house wands with a design exclusive to the New York location. 

Spanning three floors and over 20,000 sq. ft., the space will provide fans with a number of exciting retail experiences that evoke the magic of the Wizarding World.

Harry Potter New York Flagship - Concept 1
Store imagery for the first Harry Potter and Fantastic Beasts flagship store in New York.

Senior Vice-President of Worldwide Tours and Retail Warner Bros., Sarah Roots, said: "This will be the largest dedicated Harry Potter store in the world and will become a must-visit fan destination where Harry Potter enthusiasts can engage with interactive experiences and numerous photo opportunities as they step into the magic."

"We are very excited to be opening in New York. It's the ideal city in which to launch with so many dedicated Wizarding World fans, a cutting-edge retail environment and a community that embraces innovative experiences."

More details to be announced later in the year. Store imagery is not final and subject to change. Sign up to receive more information at www.harrypotterstore.com/newyork.